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Breaking Out Of The Funnel: An Look Inside the Mind of the New BtoB Buyer

White Paper Published By: Genius Inc
Genius Inc
Published:  Mar 11, 2010
Type:  White Paper
Length:  10 pages

Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers This study confirms that emerging channels such as social media, blogs and peer groups are influencing and shaping buyer preferences throughout the buying process outside of the traditional sales funnel.



Tags : 
b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen, marketing software, lead generation & automation

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