Skip to content
Home > Business.com > Building B2B Brands with Search Marketing
 

Building B2B Brands with Search Marketing

White Paper Published By: Business.com
Business.com
Published:  Jul 20, 2009
Type:  White Paper
Length:  15 pages

Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.



Tags : 
b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo, search engine optimization, ctr, business-to-business, online search activity, budget, media plan, ppc, serp, branded, generic, ppc, pay per click (ppc)

Find Research