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Economics of Search Marketing: The Challenges of a Scalable Local Online Advertising Model

White Paper Published By: Clickable, Inc.
Clickable, Inc.
Published:  Jun 22, 2009
Type:  White Paper
Length:  22 pages

Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.



Tags : 
search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending, investment, borrell, growth, smb, sem, offline, online advertising, churn, roi, return on investment, crm, threshold

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