White Paper Published By: Tagman
Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
White Paper Published By: Advertise.com
Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
White Paper Published By: Ability Commerce
Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
White Paper Published By: Ability Commerce
Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
White Paper Published By: Ability Commerce
Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Business Intelligence helps retailers, warehouse staff, customer services agents, and your value chain realize new innovations, improve margins, and propel profits to new heights. Learn how Ace Hardware, Food Lion, and others leverage our software.
White Paper Published By: Radius
Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops
organization.
Webinar Published By: Mitel
Published Date: May 18, 2017
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying?
Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
White Paper Published By: Microsoft
Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
White Paper Published By: Microsoft
Published Date: Dec 06, 2016
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends
White Paper Published By: Marketo
Published Date: Nov 14, 2016
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on lead management functionality, thriving partner ecosystem, and roadmap.
White Paper Published By: KIBO
Published Date: Nov 10, 2016
Today’s consumers are more demanding than ever before, forcing retailers and branded manufacturers to merge online and offline shopping channels into a seamless whole.
White Paper Published By: KIBO
Published Date: Nov 10, 2016
In today’s rapidly evolving commerce space, only the agile seller will survive. In this white paper, learn how flexible and nimble technology that empowers users, rather than relies on IT, will be the determiner of the day.
White Paper Published By: Marketo
Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
White Paper Published By: Marketo
Published Date: Oct 17, 2016
As a marketer, you need to think across channels in your digital advertising. Through advanced digital advertising and marketing automation technology, like Marketo’s Ad Bridge, Real-Time Personalization, and more, you can easily listen and react from a variety of channels. Download to learn more.
White Paper Published By: Marketo
Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
White Paper Published By: IBM
Published Date: Oct 11, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers.
Webinar Published By: IBM
Published Date: Oct 11, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
White Paper Published By: Crimson Hexagon
Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.