Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.

What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.

In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.

Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!

Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.

Marketers have to look beyond an agency of record to find external partners with specialised capabilities that can help deliver value to their company. However, finding and vetting these new kinds of partners are significant challenges.

2016 Adobe Digital Marketing Survey results.

Wyng Offers Insights Into top performing Digital Marketing Campaigns and Techniques.

After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.

Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.

AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!

Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.

This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.

According to VentureBeat, for the past 10 years, email has produced higher ROI than all other marketing channels. But email marketing requires thoughtful attention to detail in order to drive sales. Learn actionable 12 tips to supercharge your highest performing channel.

The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.

Social media has transformed the way we share and consume the news. But are your target journalists embracing it?

RFP content and resulting sales proposals are vital to winning new business and generating revenue. Yet even as important as these proposals are, many companies still treat them as an administrative function, or worse, a low-value afterthought.

The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.

Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.

This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.

Trends and benefits of re-targeting in the world's largest social network

This eBook outlines what it takes to turn your social media program into a full fledged social business.

Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?

Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.

Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goals—and everyone knows exactly where their programs stand.