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White Paper Published By: IBM     Published Date: Aug 18, 2015
As a general rule of thumb, the cost of acquiring new customers is four times that of retaining existing ones. To grow market share, insurers need new customers. But for the balance sheet, retention has a much larger impact.
Tags : 
ibm, engagement, crm, customer, value
    
IBM
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
Tags : 
facebook exchange, quantcast, display advertising, display exchanges, interactive marketing
    
Quantcast
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
This case study on Getronics provides the results experienced in using join.me
Tags : 
join.me, screen share, join.me case study, getronics case study, online meeting
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
A Case Study on The North Face and how BoldChat was utilised as a solution to their challenge.
Tags : 
boldchat case study, the north face, live chat, customer support, crm software
    
LogMeIn
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
Case Study Published By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : 
infor, cds global, interaction advisor, real-time customer profile, analytics and business rules
    
Infor
Webinar Published By: CDW     Published Date: Jun 10, 2013
CDW Malware Video
Tags : 
cdw, security, malware, channel specific protection., webinars & web conferencing
    
CDW
Webinar Published By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
Tags : 
telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing
    
IBM
White Paper Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, energy, analytics, utility, customer experience
    
IBM
White Paper Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : 
marketing automation, marketing, roi, benefits, grow your business
    
Act-On
White Paper Published By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs
    
FORA.tv
White Paper Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : 
trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : 
trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
White Paper Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Tags : 
sitecore, aberdeen, lifecycle management, web content management, analytics
    
Sitecore
Webinar Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
Tags : 
siriusdecisions, digital type, digital organization, digital strategy, digital transformation
    
Crownpeak
White Paper Published By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
Tags : 
adobe, mobile, engagement, customer experience, trust
    
Adobe
White Paper Published By: YouSendIt     Published Date: Jul 18, 2011
This whitepaper illustrates how, by using YouSendit and replacing FTP, Cisco has dramatically cut video administration costs by 90%. The Flip video file delivery process for Cisco Networking Academy's global operations is now much simpler, less costly and more efficient.
Tags : 
cisco networking academy, online file sharing, ftp replacement, send large files, secure file transfer
    
YouSendIt
Webinar Published By: McAfee     Published Date: Nov 19, 2013
This demo video introduces ClickProtect, a feature of McAfee Email Protection.
Tags : 
mcafee email protection, clickprotect, click-time link scanning, webinars & web conferencing
    
McAfee
White Paper Published By: uberVU via HootSuite     Published Date: Nov 08, 2012
Social media has grown out of it's infancy and is no longer an optional task for brands. Emerging with audiences on established social networks is now a key part of business interaction. Learn to tap into social leads with hootsuite.
Tags : 
hootsuite, social media, interaction, social media leads, tips and tactics
    
uberVU via HootSuite
White Paper Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Tags : 
marketing accountability, roi, data management, customer centricity, crm
    
Merkle
White Paper Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : 
marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi
    
Sysomos
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
White Paper Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
White Paper Published By: IBM     Published Date: Jan 20, 2016
To succeed in the digital era, you have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape. You have to be quick and adaptable.
Tags : 
ibm, cmo, challenge, business, roi
    
IBM
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