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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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Webinar Published By: GoToMeeting     Published Date: Oct 06, 2011
Want to connect with today's phone-averse, time-starved prospects? Use email. Sure, most emails get deleted upon arrival, but that's because most emails aren't written right. Watch this on-demand webinar to learn from sales expert Jill Konrath as she explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Tags : 
citrix, marketing, prospects, email, email marketing
    
GoToMeeting
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
In 2.7 seconds, a prospect will decide whether to read, forward or delete your email. (How are we doing so far?) This new eBook by Jill Konrath, sales strategist and author, explores how to craft an email message that grabs the attention of prospects and compels them to continue the conversation.
Tags : 
citrix, sales, email prospecting campaign, ebook, jill konrath
    
GoToMeeting
White Paper Published By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
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gshift, seo, social marketing strategies, content marketing strategies, keywords
    
gShift Web Presence Analytics
White Paper Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Mobile marketing is not about a platform or list of devices; it's the way people are consuming your messages. Mobile does everything your laptop and desktop can do - and much more. Are you keeping up?
Tags : 
business mobile, mobile marketing, advertising on mobile, advertising sms, mobile marketing help
    
Hacker Group, Inc.
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
Free Offer Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
Tags : 
seo, email marketing, blogging, ppc, marketing software
    
HubSpot, Inc.
White Paper Published By: IAB     Published Date: Jan 24, 2007
This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed.
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email marketing, email deliverability, deliverability, email marketing services/software
    
IAB
White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
ibm, sports, marketing, data, analytics
    
IBM
White Paper Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
sports marketing, ibm, digital strategies, cloud, analytics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
Tags : 
consumer loyalty, repeat sales, post-purchase emails, email marketing, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : 
email, e-commerce, email management, email marketing, emerging marketing
    
IBM
White Paper Published By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
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social business, business, organizations, social media, workforce productivity
    
IBM
White Paper Published By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
Tags : 
ibm, analytics, consumer behavior, consumer interaction, communication
    
IBM
Webinar Published By: IBM     Published Date: May 14, 2012
View this webinar to hear how companies are viewing email in the context of collaboration and social business and how they see the future of email evolving into a social business tool. People don't do business with companies. They do business with people.
Tags : 
customer experience/engagement, email marketing services/software, social media marketing
    
IBM
Case Study Published By: IBM     Published Date: Nov 09, 2011
Learn how intelligence, integration, and interactivity can drive the results you are looking for!
Tags : 
marketing, intelligence, integrattion, interactivity, unica
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how you can transform your marketing practices into interactive marketing!
Tags : 
customer, unica, cross-channel, cross channel marketing, interactive
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
Tags : 
marketing, unica, technology, adoption, customer intelligence
    
IBM
White Paper Published By: IBM     Published Date: Nov 09, 2011
Learn how Unica provides a MAP with a high level of customizable business rules and processes!
Tags : 
marketing, map, marketing automation, sirius assesments, unica
    
IBM
White Paper Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.
Tags : 
marketing metrics, marketing, mobile, mobile marketing, mobile metrics
    
IBM Marketing Cloud
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
This paper describes how to build a proactive threat and risk strategy based on predictive analytics and provides real life examples of the benefits.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this white paper from IBM to learn about applying predictive analytics to claims management, including the typical ROI achieved and much more!
Tags : 
data analysis, ibm data analysis, smarter planet new intelligence, rfid, sensors and actuators
    
IBM Software
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Sub-Categories: Email Marketing Services/Software, List Management

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