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White Paper Published By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
Tags : 
roi, digital mind factory, bausch and lomb, demand generation, turnkey
    
Digital Mind Factory
Webinar Published By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
White Paper Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi
    
SPSS Inc.
White Paper Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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unica, online marketing trends, trends, web analytics, emarketing
    
Unica
White Paper Published By: Unica     Published Date: Mar 02, 2010
Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.
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unica, online marketing trends, trends, web analytics, web site analytics
    
Unica
White Paper Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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online marketing, web site personalization, web analytics, personalized communications, email marketing
    
Unica
Webinar Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
White Paper Published By: Unica Corporation     Published Date: Jan 19, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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interactive web analytics map, next generation web analytics, website optimization, multi-channel analytics, aggregate level analytics
    
Unica Corporation
Webinar Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
White Paper Published By: Unica     Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
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unica, customer analytics, data personal, lifecycle, customer analytics
    
Unica
White Paper Published By: Fetchback     Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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return conversions, marketers, prospects, return, conversion
    
Fetchback
White Paper Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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eyeblaster, click-thru rate, conversion rate, format type, conversion rate
    
Eyeblaster, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper details how predictive analysis can help your business.  Predictive analytics help you make better, faster decisions, giving your organization a significant competitive advantage in the marketing sector.
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spss, predictive analysis, roi, data, data driven decision making
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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spss, cablecom, customer retention, crm, churn rate
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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spss, organic growth, roi, predictive analytics, profitable relationships
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
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spss, predictive enterprise, retail management, customer interactions, crm
    
SPSS, Inc.
White Paper Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.
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spss, roi, customer interactions, predictive analytics, return on investment
    
SPSS, Inc.
White Paper Published By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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emetrics, risingmedia, netgenesis, e-business, roi metrics
    
RisingMedia
White Paper Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization
    
RisingMedia
White Paper Published By: Omniture     Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
Tags : 
behavior, behavioral, behavioral marketing, behavioral targeting, target
    
Omniture
White Paper Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : 
foresee, foresee results, online marketing, comparative, conversion
    
ForeSee Results
White Paper Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : 
customer reviews, reviews, purchase decision, referral, recommendation
    
ForeSee Results
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