White Paper Published By: AdRoll
Published Date: Sep 19, 2016
In this guide, we cover:
- How to define your target accounts
- Onboarding your CRM data with AdRoll
- Using ABM to attract customers that will grow your business
- How to measure the success of your ABM campaigns
- And more!
White Paper Published By: LeadGenius
Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
White Paper Published By: Brainshark
Published Date: Aug 23, 2016
Nearly all sales organizations have the same goal for their sales enablement strategies: to increase sales results and productivity. Of course while this is simple to say, it’s not so easy to achieve.
White Paper Published By: Brainshark
Published Date: Aug 23, 2016
B2B organizations often struggle to prepare new first line sales managers for their role, especially when promoting from the ranks of field sales reps.
White Paper Published By: IBM
Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
White Paper Published By: IBM
Published Date: Aug 16, 2016
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world"
White Paper Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Audience retention rates
-Subscription conversion
-Advertising revenue
-Effective reporting and predictive analytics
Who should download:
-Online Media and Digital Publishing Executives
-Directors of Audience Development, CRM, and Engagement
-Email Marketing Managers
White Paper Published By: Sailthru
Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn:
-High-impact strategies that drive repeat visits and audience retention
-Tactics to test and deploy in order to put strategy into action
-Actionable frameworks to properly measure and drill-down into repeat visit rates
Who should download:
-Directors of Audience Development & Retention
-Directors of CRM
-Digital Marketing Directors and Managers
-Channel Marketing Managers (Web, Email, Mobile)
White Paper Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Customer retention rates and revenue
-Personalization sophistication
-Cross-channel marketing capabilities
-Effective reporting, impactful data and predictive analytics
Who should download:
-Internet Retailer Top 1,000 Digital Marketing executives
-Directors of CRM and Ecomme
White Paper Published By: Sailthru
Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn:
-The top high-impact strategies that will drive repeat purchase rates and customer lifetime value
-The priority tactics to test and deploy in order to put strategy into action
-The frameworks you need to properly measure and drill-down into your business's repeat purchase rates
Who should download:
-Directors of CRM & Customer Retention
-Digital Marketing Managers
-Email Marketing Managers
White Paper Published By: Adobe
Published Date: Aug 09, 2016
Read the infobrief for insights on:
• What digital transformation is and how other businesses are doing it
• How you can save time, money, and improve your customer experience with digitally transformed document workflows
• Best practices and first steps in transforming document workflows in your own company
White Paper Published By: Marketo
Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including:
What is sales and marketing alignment
- The benefits of sales and marketing alignment and why it is important
- How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage
- How to structure your organization to promote alignment
- How to create service-level agreements
White Paper Published By: IBM
Published Date: Jul 29, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
White Paper Published By: IBM
Published Date: Jul 29, 2016
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world