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White Paper Published By: Senn Delaney     Published Date: Aug 21, 2008
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
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senn delaney, mergers, acquisitions, sbc, at&t
    
Senn Delaney
White Paper Published By: Senn Delaney     Published Date: Aug 19, 2008
Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
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senn delaney, customer focused, brand management, customer-centric, employee management
    
Senn Delaney
White Paper Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jasonís Deli, HomeAway, and Whole Foods Market deliver business impact through social.
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spredfast, social media, ecommerce, retail, social content
    
Spredfast, Inc.
White Paper Published By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
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optimization, marketing, data, best practices, emerging marketing
    
SAS
White Paper Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
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integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
White Paper Published By: StoryDesk     Published Date: Jan 04, 2012
How can you use the iPad in your organization? What's the formula for a successful iPad deployment. Learn the answers to these questions and more.
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ipad, sales tool, apple ipad, ipads, presentation
    
StoryDesk
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
Hear Jim Dickie share research results from the 2010 CSO Insights Sales Management Optimization Study.
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citrix, sales performance optimization, vsm, virtual sales management, jim dickie
    
GoToMeeting
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
In this eBook, you'll find dozens of proven best practices when it comes to generating more referrals and a systematic referral process you can follow to keep a steady stream of new business flowing in and your referral engine running smoothly and efficiently.
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citrix, sales, referral engine, systematic referral process, profit builders
    
GoToMeeting
White Paper Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
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marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi
    
Sysomos
White Paper Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
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ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software
White Paper Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
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adobe, ecm, mobile device, c&c, enterprise content management
    
Adobe
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
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benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: The Content Factor     Published Date: Feb 03, 2011
Learn strategies to implement a successful case study program and boost your company's credibility.
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case study, case study strategy, other
    
The Content Factor
White Paper Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
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data analysis, marketing spend, rfm, customer behavior, transaction analysis
    
Anthem Marketing Solutions
White Paper Published By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
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marketing trends, consumer trends, retail trends, traditional agencies, interactive marketing
    
Upshot
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: Enhancement Software     Published Date: Jan 30, 2009
This white paper is intended to explore the process of secure and efficient paper‚Äźbased document marking and printing using Microsoft® Word. At the same time it will explore the savings that can be realized by implementing an automated practice that reduces risk of unintended use.
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enhancement software, stampit, automated document marking, document integrity, corporate accountability
    
Enhancement Software
White Paper Published By: GlobalSpec     Published Date: Nov 21, 2008
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.
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globalspec, rss, internet, e-mail, search engine marketing
    
GlobalSpec
White Paper Published By: GlobalSpec     Published Date: Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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globalspec, business-to-business, online marketing, e-mail, search engine optimization
    
GlobalSpec
White Paper Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
Tags : 
globalspec, e-mail marketing, web development, roi, search engine optimization
    
GlobalSpec
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