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Direct Mail/Marketing

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White Paper Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : 
xmpie, xerox, vdp, cross-media, personalization
    
XMPie, A Xerox Company
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
Tags : 
list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : 
paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
White Paper Published By: Howse Jackson Marketing     Published Date: Feb 15, 2011
This whitepaper outlines the do's and don'ts of affinity and partnership marketing
Tags : 
affinity marketing, partnership marketing, how to guide, direct mail/marketing
    
Howse Jackson Marketing
White Paper Published By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
Tags : 
relationship, interactive, marketing, call centers, multi channel
    
Pinpoint Systems Corporation
White Paper Published By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
Tags : 
government, local government, mch, mailings.com, database and list managers
    
MCH
White Paper Published By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
Tags : 
b2b, business to business, b-to-b, institutional marketing, institution
    
MCH
White Paper Published By: Offermatica     Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Tags : 
conversion analysis, content personalization, lead generation, lead generation & automation, direct mail/marketing
    
Offermatica
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