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Lead Generation & Automation

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White Paper Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jasonís Deli, HomeAway, and Whole Foods Market deliver business impact through social.
Tags : 
spredfast, social media, ecommerce, retail, social content
    
Spredfast, Inc.
White Paper Published By: Marketo     Published Date: Jul 30, 2013
Today's fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this white paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equippedto manage lead flow and process leads more efficiently.
Tags : 
marketo, marketing, marketing automation, roi, lead flow
    
Marketo
White Paper Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : 
integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
White Paper Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
For many B2B marketers, IVR (interactive voice response) is now an integral piece of their campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.
Tags : 
ivr, interactive voice response, b2b marketing, lead generation, lead scoring
    
Ifbyphone, Inc.
White Paper Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
Tags : 
call tracking, lead tracking, phone leads tracking, ad tracking, marketing roi
    
Ifbyphone, Inc.
White Paper Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers insights and strategies that can make a difference (and save you from making costly mistakes) in using video for lead generation.
Tags : 
lead gen, marketing, video marketing, emerging marketing, video
    
KnowledgeVision
White Paper Published By: Eloqua     Published Date: Jan 19, 2012
Marketing has long worked to support their sales teams by providing them with a steady flow of qualified leads. The use of agreed upon criteria for defining a qualified lead has resulted in a reduction of historical challenges in lead follow-up, but has yielded high volumes of unqualified leads.
Tags : 
eloqua, marketing, marketing automation, sales, sales support
    
Eloqua
White Paper Published By: MailerMailer     Published Date: Sep 28, 2011
This guide shows you how to leverage content marketing to position your firm as top-of-mind trusted source. Result: more qualified leads, more sales.
Tags : 
content marketing, lead generation, lead nurturing, email marketing, marketing software
    
MailerMailer
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
Hear Jim Dickie share research results from the 2010 CSO Insights Sales Management Optimization Study.
Tags : 
citrix, sales performance optimization, vsm, virtual sales management, jim dickie
    
GoToMeeting
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
In this eBook, you'll find dozens of proven best practices when it comes to generating more referrals and a systematic referral process you can follow to keep a steady stream of new business flowing in and your referral engine running smoothly and efficiently.
Tags : 
citrix, sales, referral engine, systematic referral process, profit builders
    
GoToMeeting
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
"At the end of five minutes, you want your prospect to say, 'Oh. That's interesting. I'd like to learn more."
Tags : 
citrix, 5 minute sales meeting, prospect, strategic pre-meeting prep, five-minute meeting
    
GoToMeeting
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
Tags : 
citrix, sales strategy, collaborative technology, valuable customer, winning deals
    
GoToMeeting
White Paper Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : 
facebook, marketingsherpa, ad platform, roi, social media marketing
    
Facebook
White Paper Published By: GoToWebinar     Published Date: Apr 06, 2011
This white paper identifies strategies for maximizing your webinar program, uncovers key trends related to the benefits and use of webinars and provides valuable insights from survey respondents and other industry experts.
Tags : 
citrix gotowebinar, webinars 2.0, web conferencing, citrix gotowebinar, social media
    
GoToWebinar
Webinar Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Tags : 
lead generation, brand awareness, social media, online marketing, b2b marketing
    
GoToWebinar
White Paper Published By: GoToWebinar     Published Date: Apr 06, 2011
This brief explores these questions and offers advice and strategies for content creation and distribution.
Tags : 
lead generation, webinar, high-conversion content, citrix gotowebinar, marketing sherpa
    
GoToWebinar
White Paper Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
Tags : 
online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: RingRevenue     Published Date: Feb 17, 2011
How Call Performance Marketing Improves Advertising ROI
Tags : 
paypercall, performance marketing, affiliate marketing, call tracking, pay-per-call
    
RingRevenue
White Paper Published By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : 
niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing
    
VitbergLLC
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: Jigsaw     Published Date: Nov 17, 2010
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : 
jigsaw, gen, demand generation, awareness, leads
    
Jigsaw
White Paper Published By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
Tags : 
prospects, lead generation, lead management, roi, marketeffect
    
MarketEffect
White Paper Published By: WinGreen Marketing Systems     Published Date: Aug 11, 2010
White paper detailing the top ten tips for generating sales leads and building pipeline through online lead generation methods.
Tags : 
marketing, lead generation, sales, salesforce, salesforce.com
    
WinGreen Marketing Systems
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