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Lead Generation & Automation

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White Paper Published By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : 
spredfast, social media management, social media strategy, social media planning, twitter
    
Spredfast, Inc.
White Paper Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
Tags : 
marketo, marketing metrics, marketing roi, marketing profits, marketing
    
Marketo
White Paper Published By: Realtime Publishers     Published Date: Jul 21, 2011
Learn how to execute successful content marketing strategies to target your prospects and advance them towards evaluating your software product or solution.
Tags : 
realtime publishers, content marketing campaign, it lead generation, software evaluations, drive software downloads
    
Realtime Publishers
White Paper Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
Tags : 
citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost
    
GoToWebinar
Webinar Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : 
webtrends, cmo, digital marketing, process, partnerships
    
Webtrends
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management
    
CrowdCompass by Cvent
White Paper Published By: Topica     Published Date: May 12, 2011
This whitepaper will look into the areas of cost, time and reliability to prove in a simple manner that the benefits of outsourcing a company's email marketing outweigh those of starting an in-house solution.
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topica, email marketing, email marketing help, email marketing for businesses, choosing an esp
    
Topica
White Paper Published By: Topica     Published Date: May 12, 2011
This whitepaper on creating a successful email is packed full of great tips, strategies and insights into carrying out successful email marketing campaigns!
Tags : 
topica, email marketing, email marketing help, introduction to email marketing, successful email marketing
    
Topica
White Paper Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Tags : 
b2b marketing, marketing tools, lead generation, marketing technology, website conversion
    
TimeTrade Systems Inc.
White Paper Published By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
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quality business data, jigsaw, marketing campaign, sales, lead data
    
Jigsaw
White Paper Published By: Jigsaw     Published Date: Apr 12, 2011
This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a business data provider.
Tags : 
jigsaw, gen, demand generation, awareness, leads
    
Jigsaw
White Paper Published By: UBM TechWeb     Published Date: Apr 07, 2011
Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones.
Tags : 
ubm techweb, technology white papers, content marketing, lead generation, tech audience
    
UBM TechWeb
White Paper Published By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
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sales, clate mask, business success, small business owner, infusionsoft
    
InfusionSoft
White Paper Published By: InfusionSoft     Published Date: Apr 07, 2011
Infusionsoft, the Leader in Marketing Automation Software has created a simple Guidebook to help business owners navigate online growth.
Tags : 
internet marketing, infusionsoft, small business success, website effectiveness, traffic generation
    
InfusionSoft
White Paper Published By: Jigsaw     Published Date: Apr 07, 2011
Do you feel like you are rolling the dice every time you buy a new prospect list? How do you know that the money you spend on a new list is a good investment or not?
Tags : 
jigsaw, gen, business data, awareness, leads
    
Jigsaw
White Paper Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
Tags : 
pardot, best practices, web marketing value, marketing automation tool, landing page
    
Pardot LLC
Software Download Published By: Marketo     Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads
    
Marketo
White Paper Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
Tags : 
marketo, marketing automation, lead management, nurturing, sales leads
    
Marketo
Webinar Published By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : 
infor, cross-enterprise, lead generation, retention, customer data and analytics
    
Infor
White Paper Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : 
marchex, digital marketing, smb, small business, relationship management
    
Marchex
White Paper Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
Tags : 
b2b, automation, marketingsherpa, marketo, adaptive marketing
    
Marketo
White Paper Published By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
Tags : 
mx group, market sense, market effect, customer lifecycle, b2b sales cycles
    
The MX Group
White Paper Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : 
marchex, digital marketing, smb, small business, relationship management
    
Marchex
White Paper Published By: Jigsaw     Published Date: Oct 12, 2010
Learn how Best-in-Class sales organizations get new leads to their sales team quickly and efficiently.
Tags : 
jigsaw, sales intelligence, hoover's, infousa, salesgenie
    
Jigsaw
White Paper Published By: iLinc     Published Date: Aug 19, 2010
Companies emerging from the recent economic downturn must stay competitive, maintain cost reductions and support virtual workplaces for employees while improving communication between Marketing and Sales. Sound like a tall order?
Tags : 
ilinc, salesforce, webinar, presentation, web conferencing
    
iLinc
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