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Data Management/Analytics

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White Paper Published By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : 
conversica, sales pipeline, sales opportunity, leads, lead nurturing
    
Conversica
Webinar Published By: SurveyMonkey     Published Date: Oct 23, 2015
Join us for a webinar with SurveyMonkey’s Director of Research Solutions, Chuck Brinker, to see creative testing in action.
Tags : 
survey monkey, creative assets, creative testing, survey analytics, content evaluation
    
SurveyMonkey
Webinar Published By: SurveyMonkey     Published Date: Oct 23, 2015
Watch our webinar, 4 Steps to Building a Customer Satisfaction Engine. SurveyMonkey's Director of Customer Success, Jeffrey Coleman, will show you how to: - Ask questions that yield actionable data - Scale follow-up actions and improvements - Analyze survey data and get key metrics - Close the loop by turning data into action
Tags : 
survey monkey, customer satisfaction, customer success, data analytics, survey data
    
SurveyMonkey
White Paper Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
Tags : 
marketing program, customer relationship, strategy, retention, content
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : 
social media, best practices, b2b, marketing, audit
    
Act-On
White Paper Published By: IBM     Published Date: Sep 30, 2015
How CSP's tap the transformative power of data and analytics
Tags : 
data, analytics, customer experience, operational effectiveness, digital interaction
    
IBM
White Paper Published By: Oracle     Published Date: Sep 21, 2015
Lernen Sie mit diesem Bericht wie Sie jedes Erlebnis ihrer Kunden personalisieren können um Interaktion, Werbung und Ertrag zu steigern.
Tags : 
cloud, oracle marketing cloud, marketing cloud, modern marketing, social marketing
    
Oracle
White Paper Published By: QuickPivot     Published Date: Aug 26, 2015
Direct mail creates opportunities that old time direct marketers never imagined.
Tags : 
direct mail, infrastructure, data, response rate, crm solutions/software
    
QuickPivot
White Paper Published By: QuickPivot     Published Date: Aug 26, 2015
3 ways to avoid the personalization hall of shame.
Tags : 
content management systems, customer experience/engagement, business intelligence, data management/analytics
    
QuickPivot
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : 
paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
White Paper Published By: Cisco     Published Date: Jul 30, 2015
Attaining value
Tags : 
cisco, network management, network management, business practices, research analysis
    
Cisco
White Paper Published By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : 
customer loyalty, network service quality, communications service providers, service quality metrics, operational performance
    
IBM
White Paper Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
Tags : 
ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics
    
IBM
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : 
marketing, strategy, guide, roi, crm solutions/software
    
Act-On
White Paper Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement
    
Marketo
Webinar Published By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
Tags : 
telecommunications market, analytics, customer loyalty, competitive telecommunications, webinars & web conferencing
    
IBM
White Paper Published By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
Tags : 
social data, social marketing, marketing maturity, marketing strategy, customer insights
    
Meltwater
White Paper Published By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
White Paper Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
Webinar Published By: IBM     Published Date: Apr 28, 2015
See how easy it is to create and manage digital store pages, and engage buyers with personalized offers in real time, using IBM Commerce on Cloud.
Tags : 
ibm, commerce, cloud, b2b, real-time
    
IBM
White Paper Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Tags : 
marketo, mobile strategy, mobile, email, marketing
    
Marketo
White Paper Published By: Scripted     Published Date: Apr 10, 2015
In order to execute a successful content marketing strategy, you need to have the right team to lead it. This is because it takes quality content, resources, testing and consistency to see a positive impact on your business. When lacking a proper strategy, content marketing is more detrimental to your business. After reading this e-book, you’ll know how to build a team that works best for your business — even if it is just one person.
Tags : 
content marketing, content team, pitching content, content strategy, marketing team
    
Scripted
Free Offer Published By: Marketo     Published Date: Mar 23, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
marketo, enterprise marketing, customer engagement, customer engagement platform, conversion rate
    
Marketo
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
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