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Data Management/Analytics

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White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : 
marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
White Paper Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
Free Offer Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Contemporary B2B customers are demanding, savvy, connected 24/7 and definitely mobile. How do B2B marketers satisfy this new evolving customer profile? Firms that lead in the next decade will be those that use customer knowledge to engage and delight buyers and win their business and loyalty away from competitors.
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b2b marketing, b2b strategy, customer insights, web analytics, branding
    
Bridgeline Digital
White Paper Published By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
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adobe, media optimizer, data management, platforms, technology
    
Adobe
White Paper Published By: Bronto     Published Date: Sep 09, 2013
Data about your buyers is extremely valuable. It can be used for targeted remarketing that drives repeat purchases and engaged, loyal customers. When it comes to collecting and using data related to purchases on your site, how do you compare?
Tags : 
purchase data, buyer data, buyer behavior, data management/analytics
    
Bronto
White Paper Published By: Ensighten     Published Date: Aug 15, 2013
Aberdeen Research Brief , Big Data for Marketing: Targeting Success
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ensighten, data, big data, marketing, targeting success
    
Ensighten
White Paper Published By: Ensighten     Published Date: Aug 01, 2013
Advanced Use Cases
Tags : 
ensighten, marketing, roi, digital ecosystem, sony electronics
    
Ensighten
Case Study Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
Tags : 
customer acquisitions, audience insights, strategic insights, display advertising, quantcast
    
Quantcast
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
Tags : 
marketing analytics, business analytics, marketing strategy, retail marketing, data management/analytics
    
Infogroup Targeting Solutions
White Paper Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics
    
TruSignal
White Paper Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
Tags : 
multi-channel marketing, database marketing, retail marketing, data, analytics
    
Infogroup Targeting Solutions
White Paper Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Tags : 
lead management, channel management, opportunity management, sales cycle, sales pipeline
    
The Mx Group
White Paper Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring
    
Neustar
Case Study Published By: Neustar     Published Date: Feb 27, 2013
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
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auto verification, loan verification, contact verification, consumer verification, real time verification
    
Neustar
White Paper Published By: Neustar     Published Date: Feb 27, 2013
Consumer phone data is changing every day, from the device to the subscriber which leaves you at risk for violating the TCPA. Neustar Information Services provides you with authoritative phone data to help you mitigate risk and increase efficiency.
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tcpa, compliance, risk, authoritative phone data, auto dialing restrictions
    
Neustar
Webinar Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : 
marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns
    
Neustar
White Paper Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
Case Study Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics
    
Neustar
White Paper Published By: MEDIAPLEX     Published Date: Dec 05, 2012
This guide is designed to help major brand marketers gain an understanding of the fundamentals of genuine cross channel marketing attribution.
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analytics, attribution, data, big data, marketing data
    
MEDIAPLEX
White Paper Published By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
Tags : 
demandbase, lead generation catalyst, b2c, business to consumer, business to business
    
Demandbase
White Paper Published By: Demandbase     Published Date: Nov 16, 2012
B2Bs sell to accounts, not individuals, yet traditional web analytics fail to deliver B2Bs the account-based visibility that is critical to online success. These four steps show you how to make your web analytics work for B2B.
Tags : 
demandbase, web analytics, b2b marketing campaign, optimization, business to business
    
Demandbase
White Paper Published By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
Tags : 
marketing, dmps, online data management platforms, crm, data onboarding
    
Epsilon
White Paper Published By: Bluekai     Published Date: Aug 10, 2012
Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.
Tags : 
data management platform, bluekai, supply-side platforms, audience engagement, audience extension
    
Bluekai
Case Study Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
Tags : 
data management platform, bluekai, supply-side platforms, audience engagement, audience extension
    
Bluekai
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