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White Paper Published By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
Tags : 
branded entertainment, troy hitch, doug worple, branding, entertainment
    
Proximity Branded Entertainment
White Paper Published By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Tags : 
mediavantage, social media, monitoring, reputation, pr tips
    
MediaVantage
White Paper Published By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
Tags : 
marketing trends, consumer trends, retail trends, traditional agencies, interactive marketing
    
Upshot
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
Tags : 
casual games, consumer trends, social media, internet marketing, game technology
    
PartingGift
White Paper Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
Tags : 
sas, social media metrics, descriptive statistics, social network analysis, text analytics
    
SAS
White Paper Published By: Licensing Brands, Inc.     Published Date: Sep 03, 2010
Thinking about licensing a brand for your product and not sure what it entails? This free report is the perfect place to start. Learn about brand licensing, why companies license their brands and the licensing process
Tags : 
brand licensing, brand owners, manufacturers, brand extensions, brand
    
Licensing Brands, Inc.
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