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Webinar Published By: Trapit     Published Date: Nov 17, 2014
Download this webinar to learn how marketers can successfully build brands by giving employees an easy and fun way to share content to their social networks.
Tags : 
employee advocacy, brand advocacy, social media marketing strategy, plan social media, social marketing
    
Trapit
White Paper Published By: Inkling     Published Date: Aug 12, 2014
Learn the 3 lessons that publishers should be taking away from software developers and see what your publishing team can do to keep pace in this highly digital world.
Tags : 
inkling, publishing, content creation, publishing industry, product innovation
    
Inkling
White Paper Published By: Aimia     Published Date: May 09, 2014
Learn the 5 ways a CPG can greatly benefit from customer-brand loyalty and see what areas your organization could use improvement in.
Tags : 
aimia, marketing, customer loyalty, branding, brand recognition
    
Aimia
Webinar Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : 
socialchorus, employee advocate channel, marketing, branding, marketing strategy
    
SocialChorus
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Tags : 
social media, digital marketing, agency, hiring an agency, branding
    
Oracle
White Paper Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jasonís Deli, HomeAway, and Whole Foods Market deliver business impact through social.
Tags : 
spredfast, social media, ecommerce, retail, social content
    
Spredfast, Inc.
White Paper Published By: SAS     Published Date: Mar 21, 2013
Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
Tags : 
optimization, marketing, data, best practices, emerging marketing
    
SAS
White Paper Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
Tags : 
integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS
White Paper Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Tags : 
rocketfuel, marketing, mobile, social media, digital marketing
    
Rocket Fuel
Case Study Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
Tags : 
rocket fuel, marketing, branding, brand marketing, buick
    
Rocket Fuel
Case Study Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
Tags : 
brand management, branding, marketing, sales, sales marketing
    
Rocket Fuel
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.
Tags : 
kaon interactive, differentiation, competitive advantage, marketing challenge, perception
    
Kaon
White Paper Published By: Visible Logic     Published Date: Jun 17, 2011
Whitepaper showing results of survey that determined that branded email addresses critical to professional image
Tags : 
email, branding, survey, whitepaper, startups
    
Visible Logic
White Paper Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : 
facebook, nielsen, advertising, social media impression, social networking
    
Facebook
White Paper Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : 
marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi
    
Sysomos
White Paper Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
Tags : 
mediavantage, monitoring, measurement, communications, reptutation management
    
MediaVantage
White Paper Published By: MediaVantage     Published Date: May 03, 2011
Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.
Tags : 
mediavantage, social media, crisis communication, public relations, reputation management
    
MediaVantage
White Paper Published By: MediaVantage     Published Date: May 03, 2011
Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.
Tags : 
mediavantage, canada, social media monitoring, measuring and reporting social media, manage pr teams
    
MediaVantage
White Paper Published By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
Tags : 
mediavantage, communications, planning, management, reputation mangement
    
MediaVantage
White Paper Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
Tags : 
loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing
    
Sixth Sense Media
White Paper Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
Tags : 
facebook, marketingsherpa, ad platform, roi, social media marketing
    
Facebook
Webinar Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
Tags : 
lead generation, brand awareness, social media, online marketing, b2b marketing
    
GoToWebinar
White Paper Published By: emerson consulting group inv.     Published Date: Mar 19, 2011
Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES
Tags : 
return on investment, thoughtleading, thought leader, business development, investment
    
emerson consulting group inv.
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
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