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White Paper Published By: GlobalSpec     Published Date: Nov 21, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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globalspec, e-mail marketing, web development, roi, search engine optimization
    
GlobalSpec
White Paper Published By: Demand Metric     Published Date: Nov 06, 2008
Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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demand metric, lead generation, lead generation & automation
    
Demand Metric
White Paper Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi
    
emedia
White Paper Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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targusinfo, targus info, customer, analytics, customer behavior
    
TARGUSinfo.
White Paper Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.
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targus, targus info, targusinfo, lead generation & automation
    
TARGUSinfo.
White Paper Published By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
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fwp, find white papers, directories, white papers, whitepapers
    
Find White Papers
Case Study Published By: InvestBrite     Published Date: May 05, 2008
Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.
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investor, investing, investbrite, stocks, bonds
    
InvestBrite
White Paper Published By: Safe Software     Published Date: Mar 19, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
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social, social media, one up web, oneupweb, survey
    
Safe Software
White Paper Published By: ICC/Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market
    
ICC/Decision Services
White Paper Published By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing
    
ICC/Decision Services
White Paper Published By: Cymfony     Published Date: Sep 13, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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health, healthcare, pharmaceuticals, pharmaceutical, social media
    
Cymfony
White Paper Published By: Cymfony     Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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collaboration, customer behavior, customer service, online behavior, criticism
    
Cymfony
Case Study Published By: Cymfony     Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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collaboration, customer behavior, customer service, online behavior, criticism
    
Cymfony
Free Offer Published By: Informatica     Published Date: Apr 16, 2007
Don Tirsell, Senior Director of Product Marketing at Informatica, discusses "complex data," their recent acquisition of Itemfield, and how Itemfield's technology fits into Informatica's overall data integration platform.
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data integration, crm, crm tool, crm tools, customer relationship management
    
Informatica
White Paper Published By: ISYS     Published Date: Mar 26, 2007
Outlook, Hotmail, Yahoo!, AOL and more recently Gmail- the number of different email systems people use to read email in the UK market is seemingly endless. The purpose of this document is to help designers and marketers alike understand email HTML to help maximize your readability, deliverability and campaign effectiveness.
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email marketing, newsletter design, deliverability, readability, enewsletter
    
ISYS
White Paper Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging
    
Cymfony
White Paper Published By: MCH     Published Date: Jan 29, 2007
Learn how local governments operate, who makes the purchasing decisions, what criteria influence buying decisions, and how timing can play a critical role in the success of your marketing campaigns.
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government, local government, mch, mailings.com, database and list managers
    
MCH
White Paper Published By: MCH     Published Date: Jan 29, 2007
Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 
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b2b, business to business, b-to-b, institutional marketing, institution
    
MCH
White Paper Published By: Informatica     Published Date: Jan 16, 2007
The purpose of this white paper is to outline the importance of data quality with reference to single view of customer. In any organization SVC is the foundation of successful customer relationship management (CRM).
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crm, data quality, data integrity, customer relationship, data management/analytics
    
Informatica
White Paper Published By: Offermatica     Published Date: Jan 03, 2007
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Tags : 
conversion analysis, content personalization, lead generation, lead generation & automation, direct mail/marketing
    
Offermatica
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Sub-Categories: Branding, Data Management/Analytics, Direct Mail/Marketing, Lead Generation & Automation, Other, Trade Shows/Events

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