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Email Marketing Services/Software

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White Paper Published By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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email marketing, best practices, permission marketing, brand management, direct marketing
White Paper Published By: Gold Lasso     Published Date: Jan 20, 2007
Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to effectively manage and reduce spam complaints. The purpose of this white paper is to educate organizations and marketers on the basics of the CAN-SPAM act by weeding through the jargon.
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spam, spam complaints, email communication, black list, white list
Gold Lasso
White Paper Published By: Marketo     Published Date: Jun 26, 2015
Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
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business intelligence, e-commerce solutions, email marketing services/software, lead generation & automation, sales
White Paper Published By: Logicalis     Published Date: Sep 22, 2014
Video solutions eliminate geographic boundaries and allow you to sit across a conference table from fellow participants, regardless of where they are in the world. By using unified video collaboration solutions for a virtually unlimited number of applications, you can boost productivity and communication throughout your organization, even across the largest of enterprises—allowing you to become more agile and responsive to changing needs. Download this white paper to learn how.
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logicalis, cisco, cisco systems, video communication, video solutions
White Paper Published By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
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oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven
White Paper Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
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email marketing, email automation, conversion rates, email targeting, email marketing services/software
White Paper Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
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email lists, email subscribers, email marketing, email targeting, case studies
White Paper Published By: Marketo     Published Date: Nov 04, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
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marketo, marketing automation, roi, crm, marketing
White Paper Published By: Marketo     Published Date: Nov 04, 2011
We often hear, "How is Marketing Automation different from email marketing?" In this white paper, you'll learn the difference between email marketing and marketing automation, how each support complex buying processes, and whether email marketing or marketing automation are the right tools to use. Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing.
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marketo, marketing automation, lead management, nurturing, sales leads
White Paper Published By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
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facebook, social, social commerce, reevoo, trends
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
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ibm, predictive analytics, collaboration, insights, integration
IBM Software
White Paper Published By: Bronto     Published Date: Sep 26, 2011
Whether you have all of your plans finalized or you haven't even started, there are several things that you should do to make sure this holiday season is stellar.
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whitepaper, bronto marketing platform, bronto, white paper, email marketing
White Paper Published By: O2 Media Inc.     Published Date: Aug 05, 2011
The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.
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deferred viewing, branded entertainment, brandutainment, o2 media, inc.
O2 Media Inc.
White Paper Published By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
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xmpie, xerox, vdp, cross-media, personalization
XMPie, A Xerox Company
White Paper Published By: YouSendIt     Published Date: Jul 18, 2011
This whitepaper illustrates how, by using YouSendit and replacing FTP, Cisco has dramatically cut video administration costs by 90%. The Flip video file delivery process for Cisco Networking Academy's global operations is now much simpler, less costly and more efficient.
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cisco networking academy, online file sharing, ftp replacement, send large files, secure file transfer
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
Syncapse Corp.
White Paper Published By: Visible Logic     Published Date: Jun 17, 2011
Whitepaper showing results of survey that determined that branded email addresses critical to professional image
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email, branding, survey, whitepaper, startups
Visible Logic
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
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benchmarking, forecasting, joe payne, lead management, lead scoring
White Paper Published By: CodeTwo     Published Date: Jan 13, 2011
Learn about email auto-responders and how to set them up on Exchange Server
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email autoresponders, auto responder, auto-reply, exchange server, exchange 2010
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
White Paper Published By: StrongMail     Published Date: Sep 28, 2010
Break through consumer consciousness with lessons from the Q3 2010 Email Breakthrough Report's featured best-in-class email campaigns. Read about the top five trends to watch and read expert commentary on each featured campaign, ranging from effective application of movement in email, to leveraging subscribers' word of mouth to promote your brand.
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strongmail, email breakthrough, report, email campaigns, emarketing
White Paper Published By: Knowledge Marketing     Published Date: Sep 27, 2010
How to successfully integrate existing social media campaigns with email marketing strategies
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integration, email, social media, email marketing, campaign
Knowledge Marketing
White Paper Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique lifestyles, wants and needs.
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neolane, marketing fatigue, b2c, sms, email
Neolane, Inc.
White Paper Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding
Neolane, Inc.
White Paper Published By: BlueHornet     Published Date: Apr 12, 2010
Over the next few years, more and more people are expected to check their email on their smartphones, rather than their PCs. In this free whitepaper, you'll learn how the most common mobile operating systems render your HTML emails, and more importantly, what you can do now to optimize your email creative to keep your messages looking great, no matter where they're opened.
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bluehornet, email marketing, mobile rendering, smartphones, html email
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