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White Paper Published By: Scribe Software     Published Date: Apr 16, 2012
The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
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scribe, crm, integration, data integration, public cloud
    
Scribe Software
White Paper Published By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
Tags : 
oracle, marketing, customer relations, customer satisfaction, e-commerce
    
Oracle
White Paper Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Tags : 
bronto, marketing, emerging marketing, digital marketing, online
    
Bronto
White Paper Published By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : 
marketing, social content, online marketing, seo, search engine optimization
    
Reevoo
White Paper Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded
    
Cartera Commerce
White Paper Published By: Cartera Commerce     Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded
    
Cartera Commerce
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents the 5 most common practices that result in losing a customer and how to avoid those pitfalls. You'll also learn how more customer-centric measures can help you deepen and grow relationships with your most valuable customers.
Tags : 
sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
This paper presents technologies and recommendations for not only surviving, but thriving, as a marketer in today's demanding and dynamic business climate.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: SAS     Published Date: Feb 29, 2012
In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.
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sas, analytics, business analytics, business intelligence, customer intelligence
    
SAS
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Read on to find out more about what PIM 360-degrees can do for you and your business!!
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Find out more about PIM 360-degrees Now!
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360 means and how it relates to your business.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to use every mobileopportunity to your advantage. This report shows you how to optimize your website for mobile devices; take advantage of mobile context; create richer mobile experiences by adding video and interactivity
Tags : 
e-commerce
    
Limelight Networks
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