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Software Download Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : 
acudeo, adwords, beet tv, bright cove, buy video ad
    
VIDEOHUB
Webinar Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
Tags : 
facebook, marketing, social media, emerging marketing, social media marketing
    
Facebook
White Paper Published By: ScanLife     Published Date: Feb 25, 2012
The report details information such as overall barcode scanning trends, mobile operating systems scanning shares, representative demographics of users, and activities of overall states and/or countries with the highest scanning utilization.
Tags : 
scanlife, marketing, emerging marketing, mobile marketing, barcode
    
ScanLife
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Find out more about PIM 360-degrees Now!
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360 means and how it relates to your business.
Tags : 
heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
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gleanster, marketing, cross-channel, customer service, customer satisfaction
    
Gleanster
White Paper Published By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
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radian6, marketing, social media, social media marketing, emerging marketing
    
Radian6
White Paper Published By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
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gleanster, marketing, marketing automation, software, automation software
    
Gleanster
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.
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ncm fathom, creative content, cinema, audience, customer
    
NCM Fathom
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.
Tags : 
ncm fathom, business events, attendance, events, customer experience/engagement
    
NCM Fathom
Case Study Published By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
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cpc, advertising.com, text ads, contextual ads, contextual advertising
    
Advertising.com Sponsored Listings
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
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fathom, business, b2b, content creation, marketing
    
NCM Fathom
Webinar Published By: SeeWhy     Published Date: Nov 28, 2011
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
Tags : 
seewhy, abandonment, marketing, conversion, marketing research
    
SeeWhy
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how predictive models can improve call volume forecasting. The models provide information about how various independent factors, such as advertising, affect call volume in the short and medium term.
Tags : 
customer intelligence, predictive modeling, forecasting, call volume, marketing analytics
    
iKnowtion
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Tags : 
customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation
    
iKnowtion
Case Study Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
Tags : 
customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models
    
iKnowtion
White Paper Published By: Gleanster Research     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.
Tags : 
gleanster, business, benchmark, business intelligence, roi
    
Gleanster Research
White Paper Published By: Gleanster     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 387 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions, rankings and analysis of 39 solution providers. Social intelligence is being increasingly used today to describe the next rung on the evolutionary ladder of listening to and acting upon consumer conversation on the social web. That rung maps to a number of technology innovations. Chief among them are improved capabilities around analyzing and integrating all sources of voice-of-the-customer data to generate more actionable insights. Social intelligence also speaks to an emerging corporate mindset regarding the strategic importance of social data and the need to better capitalize upon it. This Gleansight benchmark report reveals how Top Performers are achieving success when it comes to the incessant quest to extract customer insights and take actions that ultimately translate into revenue growth, cost reduction, risk reduction and relationship enhancement.
Tags : 
social intelligence, marketing, social media, gleanster, business intelligence
    
Gleanster
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