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White Paper Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation, social media
    
Silverpop
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.
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ibm, unica, gartner, magic quadrant, crm multichannel
    
IBM Unica
White Paper Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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crowd science, scale, audience research, display advertising, targeting
    
Crowd Science
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning
    
Bazaarvoice
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.
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bazaarvoice, social commerce trends, social media, customer centricity, digital democracy
    
Bazaarvoice
White Paper Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
Thought leader Shel Israel shares ways to integrate customer intelligence into your business.
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bazaarvoice, customer intelligence, customer insights, customer centricity, shel israel
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric
    
Bazaarvoice
Webinar Published By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
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bazaarvoice, ticketmaster, social shopping, social media, social commerce
    
Bazaarvoice
Live Event Published By: Switzerland Trade and Investment     Published Date: Jun 02, 2011
Switzerland Trade & Investment Promotion continues to rank at the top of key FDI indicators and is a strong location for North American companies looking for fast and sustainable growth in Switzerland and the European market. Watch this online discussion about globalization trends, drivers and opportunities and how they affect today's business strategies.
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switzerland, globalization, european market, swisstrade, swiss market
    
Switzerland Trade and Investment
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.
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cvent, web surveys, online surveys, feedback management, feedback software
    
CrowdCompass by Cvent
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management
    
CrowdCompass by Cvent
White Paper Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management
    
CrowdCompass by Cvent
White Paper Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
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ibm, business analytics, data analysis, performance management, customer
    
IBM Software
White Paper Published By: G+     Published Date: May 17, 2011
Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.
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gerson lehrman group, orphan drug, regulatory challenges, drug development, commercialization
    
G+
White Paper Published By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
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gerson lehrman group, online focus group, oncologist, e-detailing, online network
    
G+
White Paper Published By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
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moreover, google, consumer, business information, social media
    
Moreover Technologies
White Paper Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b
    
Aprimo
Webinar Published By: Adobe Systems Inc.     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
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adobe, pdf, portfolio, acrobat, pro
    
Adobe Systems Inc.
White Paper Published By: SkillSoft MKG     Published Date: Nov 05, 2010
What does it really take to be a leader at our company? Will this program enable tomorrow's leaders to see the forest for the trees and initiate a plan to protect and grow that forest?
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leadership development, benchmarking, talent management, talent development, leadership capacity
    
SkillSoft MKG
White Paper Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events
    
Polaris Research, Inc
White Paper Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: Define the right goals and performance indicators Make better business decisions faster Deliver personalized and compelling experiences Spend budget more profitably Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing, business intelligence, market research
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
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adobe digital advertising, social advertising, search advertising, market research
    
Adobe
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