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White Paper Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Mobile marketing is not about a platform or list of devices; it's the way people are consuming your messages. Mobile does everything your laptop and desktop can do - and much more. Are you keeping up?
Tags : 
business mobile, mobile marketing, advertising on mobile, advertising sms, mobile marketing help
    
Hacker Group, Inc.
White Paper Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
Tags : 
act-on, marketing, selling, tools, marketing sales
    
Act-On
White Paper Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
Tags : 
gleanster, marketing, cross-channel, customer service, customer satisfaction
    
Gleanster
White Paper Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
Tags : 
act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
Tags : 
email marketing, marketing automation, marketing solutions, automation solutions, managed hosting services
    
Act-On
White Paper Published By: Data.com     Published Date: Jan 20, 2012
This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.
Tags : 
data.com, marketing, b2b marketing, sales, sales engines
    
Data.com
White Paper Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : 
demand generation, marketing, marketing programs, b2b, leads
    
Act-On
White Paper Published By: TRUSTe     Published Date: Jan 19, 2012
Forrester believes that marketers should take charge of self-regulation implementation today to protext their brand reputation as well as data collection in the long run. Read to find out more.
Tags : 
truste, forrester, marketing, advertising, digital advertising
    
TRUSTe
White Paper Published By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
Tags : 
radian6, marketing, social media, social media marketing, emerging marketing
    
Radian6
White Paper Published By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
Tags : 
gleanster, marketing, marketing automation, software, automation software
    
Gleanster
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : 
lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
Tags : 
marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : 
email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data
    
Eloqua
White Paper Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : 
sales funnel, targeted marketing, marketing white paper, revenue creation, lead management
    
Eloqua
White Paper Published By: Reevoo     Published Date: Jan 13, 2012
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
Tags : 
reevoo, reviews, customer experience, customer satisfaction, marketing
    
Reevoo
Webinar Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight
Tags : 
rainmaker, marketing, b2b, e-commerce, market research
    
Rainmaker Systems Inc.
Webinar Published By: Interactive Intelligence     Published Date: Jan 12, 2012
Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.
Tags : 
interactive, marketing, trends, marketing analytics, interactive marketing
    
Interactive Intelligence
White Paper Published By: Bronto     Published Date: Jan 04, 2012
Seamless integration of partner solutions allows totes»ISOTONER to convert more customers, increase basket size and strengthen loyalty.
Tags : 
bronto, marketlive, marketing, online marketing, cross-channel marketing
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
Tags : 
bronto, marketing, ack, austin canoe & kayak, customer enagagement
    
Bronto
White Paper Published By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : 
aprimo, cmo, marketing, integrated marking, marketing tools
    
Aprimo
White Paper Published By: NetShelter - YouSendIt     Published Date: Dec 14, 2011
Read this white paper to learn why implementing a secure email attachment management solution can help you enhance security and productivity.
Tags : 
email attachments, online file sharing, ftp replacement, send large files, secure file transfer
    
NetShelter - YouSendIt
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : 
digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.
Tags : 
ncm fathom, creative content, cinema, audience, customer
    
NCM Fathom
White Paper Published By: NCM Fathom     Published Date: Dec 09, 2011
Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.
Tags : 
ncm fathom, business events, attendance, events, customer experience/engagement
    
NCM Fathom
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