Skip to content
Home > Marketing > Marketing Research > Business Intelligence
 

Business Intelligence

Results 251 - 275 of 471Sort Results By: Published Date | Title | Company Name
White Paper Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
Tags : 
oracle, multichannel integration, marketing, customer experience, crm solutions/software
    
Oracle
Webinar Published By: LogMeIn     Published Date: May 15, 2012
Having effective agents and happy customers can increase customer retention and the bottom line. New research by analyst firm Ovum and LogMeIn shows that the metrics associated with measuring the success of the customer service and support desk are changing. And it is essential for organizations to invest in the infrastructure that will prepare them for future success.
Tags : 
logmein, marketing, customer service, customer experience, customer feedback
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: May 15, 2012
The way in which consumers communicate is evolving; they are rapidly adopting communities, web self-service and social media for both personal and business interactions. Customer support organizations must adapt their strategies in order to provide effective online tools to engage with the customer on the customer's terms.
Tags : 
logmein, marketing, customer service, customer satisfation, customer feedback
    
LogMeIn
White Paper Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : 
emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities
    
Forrester
Free Offer Published By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
Tags : 
campaigner, marketing, email, internet, email marketing
    
CampaignerCRM
White Paper Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
Webinar Published By: IBM     Published Date: Apr 10, 2012
Join us to hear how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results.
Tags : 
ibm, marketing, social business, cmo, customer satisfaction
    
IBM
Webinar Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Limelight Network     Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
Tags : 
webpage speed, page load, e-commerce, online shopping, transactions
    
Limelight Network
White Paper Published By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
Tags : 
limelight, marketing, webpage, internet, digital marketing
    
Limelight Networks
White Paper Published By: Reevoo     Published Date: Mar 29, 2012
Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.
Tags : 
marketing, social content, online marketing, seo, search engine optimization
    
Reevoo
White Paper Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
Tags : 
cmo, ipad, 3d products, virtual products, interactive products
    
Kaon
White Paper Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
Tags : 
cartera commerce, mall networks, cartera, vesdia, merchant-funded
    
Cartera Commerce
White Paper Published By: OpenText     Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
Tags : 
marketing, customer experience, customer satisfaction, analytics, customer service
    
OpenText
White Paper Published By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
Tags : 
marketing, marketing message, markeing tools, engagement, customer engagement
    
Bronto
White Paper Published By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : 
marketing, bronto, cross marketing, marketing channels, marketing research
    
Bronto
White Paper Published By: Qualtrics     Published Date: Mar 16, 2012
Information is power. The more information that we have, the better decisions we are able to make. This is true in business, academics, and science. We believe in making sophisticated research simple.
Tags : 
survey software, online survey software, market research, marketing research, customer satisfaction surveys
    
Qualtrics
White Paper Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
Tags : 
gleanster, marketing, b2b, market research, lead generation
    
Gleanster
Webinar Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
Tags : 
facebook, marketing, social media, emerging marketing, social media marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Mar 07, 2012
The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
Tags : 
facebook, social media, emergeing marketing, digital marketing, online marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
Tags : 
marketing, social media, emerging marketing, internet marketing, digital marketing
    
Facebook
White Paper Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
Tags : 
facebook, social media, marketing, emerging marketing, social media marketing
    
Facebook
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Find Research

Add Research

Get your company's research in the hands of targeted business professionals.