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White Paper Published By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
Tags : 
tools, engagement, pipeline, seo, crm solutions/software
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
Tags : 
marketing program, customer relationship, strategy, retention, content
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : 
sales, marketing, revenue, alignment, customer experience/engagement
    
Act-On
White Paper Published By: IBM     Published Date: Sep 30, 2015
Customer experience in the telecommunications industry.
Tags : 
telecommunications, csp's, ott, customer loyalty, big data
    
IBM
White Paper Published By: TheMarketingScope     Published Date: Sep 29, 2015
Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
Tags : 
proofhq, online proofing, content review, online approval, document management
    
TheMarketingScope
White Paper Published By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
Tags : 
modern marketing, forrester report, becoming a modern marketer, email marketing, emerging marketing
    
Oracle
White Paper Published By: QuickPivot     Published Date: Aug 26, 2015
3 ways to avoid the personalization hall of shame.
Tags : 
content management systems, customer experience/engagement, business intelligence, data management/analytics
    
QuickPivot
White Paper Published By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
Tags : 
marketing solutions, yotpo, best practices, customer experience, response rates
    
Yotpo
White Paper Published By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
Tags : 
yotpo, ecommerce, ugc, high quality traffic, marketing solutions
    
Yotpo
Case Study Published By: Yotpo     Published Date: Aug 12, 2015
Read this case study today to discover how Pura Vida used Yotpo to boost not only their sales but social traffic as well!
Tags : 
yotpo, pura vida, social traffic, sales solutions, sales enablement
    
Yotpo
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : 
paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
White Paper Published By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : 
customer loyalty, network service quality, communications service providers, service quality metrics, operational performance
    
IBM
White Paper Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
Tags : 
ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics
    
IBM
White Paper Published By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : 
mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : 
content marketing, content strategy, collaboration, content creation, content contribution incentives
    
Marketo
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : 
marketing, technology, automation, roi, guide
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
cms, content, strategy, best practices, content management systems
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : 
marketing, a/b testing, optimization, email marketing, landing page
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Tags : 
marketing, strategy, guide, roi, crm solutions/software
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Want to create a lead scoring program of your own? Our 5-step workbook gives you everything you need to get started.
Tags : 
lead generation, scoring, nurturing, marketing, business intelligence
    
Act-On
White Paper Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
Tags : 
offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
    
Wyng
White Paper Published By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Tags : 
offerpop, digital marketing, social marketing, brand awareness, marketing campaigns
    
Wyng
White Paper Published By: Quantcast     Published Date: Jun 26, 2015
Learn how marketers are improving their digital campaigns to reach the right audiences.
Tags : 
quantcast, digital campaigns, measurability, audience targeting, brand marketers
    
Quantcast
White Paper Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement
    
Marketo
White Paper Published By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Tags : 
conceptshare, market intelligence, business intelligence, strategy, big data
    
ConceptShare
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