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Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: ClearSlide, Inc     Published Date: Jun 20, 2013
Learn 5 free tips on how to drive sales productivity and increase revenue by using smarter technology to drive your sales team's effectiveness
Tags : 
sales, increasing productivity, increasing revenue, sales performance optimization, sales performance
    
ClearSlide, Inc
Webinar Published By: Neustar     Published Date: Feb 27, 2013
Learn how customer segmentation helped a big brand drive primary research for actionable results and improved campaign performance.
Tags : 
marketing analytics, primary resarch, marketing initiatives, segmentation, targeted marketing campaigns
    
Neustar
White Paper Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
Case Study Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics
    
Neustar
Webinar Published By: Silverpop     Published Date: Feb 04, 2013
High-tech marketers have a specific set of challenges which include driving high volumes of leads through thought leadership, complex sales cycles and a number of decision makers. Learn how to see exactly when a lead is ready with Silverpop.
Tags : 
social media, interactive marketing, customer experience/engagement, business intelligence, reputation monitoring
    
Silverpop
Webinar Published By: Silverpop     Published Date: Feb 04, 2013
Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it effectively, and driving revenue.
Tags : 
data, scoring, leads, prospects, sales
    
Silverpop
White Paper Published By: Bazaarvoice     Published Date: Jan 24, 2013
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
Tags : 
retail, ecommerce, data, analytics, marketing
    
Bazaarvoice
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
White Paper Published By: IBM     Published Date: Jan 18, 2013
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty.
Tags : 
analytics, best practices, loyalty, customer experience, customer service
    
IBM
Case Study Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
Tags : 
analytics, social media, best practices, crm, marketing
    
IBM
Webinar Published By: IBM     Published Date: Nov 28, 2012
Learn how Papa Gino's is able to constantly fine-tune its marketing and services efforts and focus on the campaigns and deals that deliver the highest returns using IBM's business analytics to increase productivity.
Tags : 
case study, ibm, smarter analytics, customer analytics, profitability
    
IBM
Webinar Published By: IBM     Published Date: Nov 28, 2012
Learn how to create a differentiated shopping experience using customer analytics. Learn from 3 key panelists who will show their expertise in in by gaining insight into customer perceptions, predict and influencing customer actions and more.
Tags : 
ibm, customer analytics, experience shopping, differentiated experience, insight
    
IBM
White Paper Published By: Experian QAS     Published Date: Aug 09, 2012
Experian® and Moody's Analytics® just released their quarterly report on small businesses and the results provided deep insight into the future of the U.S. economy. To understand how your business may be impacted, download the full report for free today!
Tags : 
small business, experian, moody analytics, business analytics, economy
    
Experian QAS
White Paper Published By: Limelight     Published Date: Jul 31, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways. Discover 10 of the top capabilities you should be considering for your website.
Tags : 
limelight, networks, content marketing, content, marketing
    
Limelight
White Paper Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : 
storytelling, content marketing, marketing automation, aggregation, video
    
Limelight Networks
White Paper Published By: Limelight     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
Tags : 
limelight networks, limelight, networks, online video platform, video platform
    
Limelight
White Paper Published By: SAP     Published Date: Jul 17, 2012
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers.
Tags : 
sap, business, marketing, sales, sustainable business growth
    
SAP
White Paper Published By: LogMeIn     Published Date: Jul 17, 2012
The way in which consumers communicate is evolving; they are rapidly adopting communities, web self-service and social media for both personal and business interactions. Customer support organizations must adapt their strategies in order to provide effective online tools to engage with the customer on the customer's terms.
Tags : 
logmein, white paper, technology, customer satisfaction, customer service
    
LogMeIn
White Paper Published By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media
    
Bronto
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : 
adobe, marketing, emarketer, digital trends, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : 
adobe, marketing, optimzation, digital marketing, digital
    
Adobe
White Paper Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
Tags : 
marketing, silverpop, social media, social marketing, mobile marketing
    
Silverpop
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