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White Paper Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : 
marketing, mobile, strategic, responsive design, measurement
    
Marketo
White Paper Published By: FollowAnalytics     Published Date: Jun 26, 2015
Download this whitepaper to understand the importance of creating relevant push messaging that engages rather than alienates your users.
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followanalytics, push marketing, push messaging, messaging, mobile marketing
    
FollowAnalytics
White Paper Published By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Tags : 
conceptshare, market intelligence, business intelligence, strategy, big data
    
ConceptShare
White Paper Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
Tags : 
contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence
    
Wayin
White Paper Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
Tags : 
social, roi, adobe, b2b, marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : 
adobe, social, facebook, search engine marketing, sem
    
Adobe
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download this eBook now to find out how social workspaces deliver better results and provides tips for measuring your success.
Tags : 
good presentors, professional communicators, how to extend your company culture, employees communication, effective communication
    
Citrix
White Paper Published By: Citrix     Published Date: Jun 03, 2015
This paper reveals 10 questions that will dramatically boost your focus and provide the clarity you need to jump start the process.
Tags : 
transform and idea into a business, start a business, new business, set up new business, steps to start a new business
    
Citrix
White Paper Published By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
Tags : 
media intelligence, data, media monitoring, media landscape, traditional media
    
Meltwater
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
marketing analytics, analytics-based marketing platform, kpis, best practices, metrics
    
IBM
White Paper Published By: SAP     Published Date: May 15, 2015
This e-book is intended for consumer products professionals looking to take full advantage of engaging directly with consumers, from communication to commerce.
Tags : 
consumer products, customer engagement, commerce, crm & customer care, marketing research
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This paper examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints. It combines inspiring examples and best practice insights to demonstrate how the customer experience can pave the way for a profitable brand with a clear and unwavering narrative. Most importantly, it offers a blueprint for companies who know that making customer experience intrinsic to brand strategy is the first phase of future-proofing a business and facilitating unencumbered growth.
Tags : 
customer experience, customer loyalty, repeat sales, omni-channel customer, crm & customer care
    
SAP
White Paper Published By: SAP     Published Date: May 15, 2015
This report provides an overview of the objectives and challenges distribution companies say they face around e-commerce today.
Tags : 
online research, distribution, e-commerce, search marketing, emerging marketing
    
SAP
White Paper Published By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
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multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top. Read on and find out where you stand.
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investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
investing in mobile marketing, mobile engagement strategies, mobile marketers, mobile investmentments, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
This paper discusses the features of Digital Publishing Suite that enable companies to drive sales impact through tablets.
Tags : 
sales apps, digital sales tools, driving sales through tablets, dps, digital publishing suites
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
social media, internet marketing, marketing research, mobile marketing, online video marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
White Paper Published By: Davis & Company     Published Date: May 11, 2015
The guide contains links to social media statistics, informative websites, and other resources.
Tags : 
social media, employee engagement, buy-in, employee participation, website development
    
Davis & Company
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