Skip to content
Home > Marketing > Marketing Research
 

Marketing Research

Results 126 - 150 of 1101Sort Results By: Published Date | Title | Company Name
White Paper Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, energy, analytics, utility, customer experience
    
IBM
White Paper Published By: QuickPivot     Published Date: Jan 28, 2016
How do marketers appropriately identify, score, and employ behavior breadcrumbs when ever-growing complex digital paths, intentions, channels, and devices fragment our view of the customer?
Tags : 
quickpivot, cross-channel, consumer behavior, marketing attribution, marketing solutions
    
QuickPivot
White Paper Published By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
Tags : 
quickpivot, iot, content strategy, omnichannel, multichannel
    
QuickPivot
Webinar Published By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : 
real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
White Paper Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Tags : 
adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising
    
AdRoll
White Paper Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
Tags : 
adroll, facebook, retargeting, advertiser spend, campaign data
    
AdRoll
White Paper Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : 
uberflip, data, marketing, content, content marketing
    
Uberflip
White Paper Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
Tags : 
crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends
    
CrowdTwist
White Paper Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Tags : 
adobe, creative, design, brands, culture
    
Adobe
White Paper Published By: IBM     Published Date: Jan 08, 2016
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries.
Tags : 
ibm, insurance, customer, value, webinar
    
IBM
White Paper Published By: IBM     Published Date: Jan 08, 2016
The insurance industry is facing multiple forces of change - rapid digitization, changing demographics, rising customer expectations, challenging economic environment and expanding risk of sophisticated fraud.
Tags : 
ibm, insurance, customer, risk, changing demographics
    
IBM
White Paper Published By: IBM     Published Date: Jan 08, 2016
This executive report identifies opportunities for insurance companies to use weather data as an important asset in both managing operational and financial risks, as well as improving customer relationships.
Tags : 
ibm, insurance, financial risk, customer relationships, crm & customer care
    
IBM
Webinar Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
Tags : 
inbox placement, email marketing, email marketing roi, real time email marketing, search marketing
    
eDataSource
White Paper Published By: Anaplan     Published Date: Jan 08, 2016
Read this white paper to discover seven common reasons companies are replacing their spreadsheets with a true enterprise planning platform.
Tags : 
anaplan, spreadsheets, finance planning, budget, accounting
    
Anaplan
White Paper Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
Tags : 
b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe
    
Sponsored by Adobe and Salesforce
White Paper Published By: Kenshoo     Published Date: Dec 28, 2015
The pace of change within digital marketing has continued to accelerate over the past year, and a marketer’s job has never been more complex.
Tags : 
kenshoo, digital marketing, audience, search marketing, internet marketing
    
Kenshoo
White Paper Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
sports marketing, ibm, digital strategies, cloud, analytics
    
IBM
White Paper Published By: Marketo     Published Date: Dec 14, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : 
marketo, digital, advertising, guide, strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : 
marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : 
marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Dec 14, 2015
A guide for CMOs on designing the marketing organization of the future.
Tags : 
marketo, marketing, digital, design, strategy
    
Marketo
Webinar Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
webinar, marketo, demo, crm, lead conversion
    
Marketo
White Paper Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : 
wayin, social media marketing, real time marketing, branding, consumers
    
Wayin
White Paper Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : 
shareablee, social media, social media growth, facebook, instragram
    
Shareablee
White Paper Published By: Bronto     Published Date: Dec 03, 2015
This report looks at how frequently online shoppers are making purchases.
Tags : 
bronto, mobile device, consumer demand, research, internet marketing
    
Bronto
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End


Sub-Categories: Business Intelligence, Market Research, Reputation Monitoring, Usability

Search      

Find Research

Add Research

Get your company's research in the hands of targeted business professionals.