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White Paper Published By: Radian6     Published Date: Oct 26, 2011
This eBook by Brent Leary highlights how companies are integrating social tools and strategies in today's business environment.
Tags : 
social media, ebook, retention, social strategy, brent leary
    
Radian6
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: GoToMeeting     Published Date: Jul 08, 2011
In this eBook, you'll find dozens of proven best practices when it comes to generating more referrals and a systematic referral process you can follow to keep a steady stream of new business flowing in and your referral engine running smoothly and efficiently.
Tags : 
citrix, sales, referral engine, systematic referral process, profit builders
    
GoToMeeting
White Paper Published By: Informatica     Published Date: Jul 07, 2011
Explore how retailers can generate a single view of customers who engage across multiple channels-online, in stores, and via call centers, on social media, and mobile devices.
Tags : 
informatica, competitive edge, customer information management mdm, master data management, multichannel retail environment
    
Informatica
White Paper Published By: Informatica     Published Date: Jul 07, 2011
Build your business case for MDM with an illustrated, step-by-step approach that shows executives and managers how MDM generates a single, reliable data set to empower customer- and partner- facing teams to improve sales, customer service and channel operations.
Tags : 
informatica, master data management, mdm, data set, competitive advantage
    
Informatica
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process
    
Webtrends
White Paper Published By: StepByStepMarketing.com     Published Date: Jun 06, 2011
In 10 Secrets for Successful Customer Relationship Marketing you'll discover how can you build an emotional bond with your customers in a real, personal, and meaningful way.
Tags : 
client relationship management, customer relationship building, customer relationship management, relationship marketing, crm solutions/software
    
StepByStepMarketing.com
White Paper Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software
White Paper Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
Tags : 
adobe, ecm, mobile device, c&c, enterprise content management
    
Adobe
White Paper Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
Tags : 
adobe, web content management, enterprise application, knowledge management, wcm
    
Adobe
Webinar Published By: Informatica     Published Date: Apr 08, 2011
If you're looking to bridge the information silos that exist across lines of business, divisions, departments or regions, this online guide, 5 Questions Companies Must Tackle to Attract & Retain Customers, is for you.
Tags : 
crm, customer care, customer retention, customer service, customer centricity solution
    
Informatica
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
Webinar Published By: Cisco Webex     Published Date: Feb 16, 2011
Ready to get started? Tell us about yourself and we'll contact you right away.
Tags : 
cisco webex, webex meeting center, free trial, sales cycle, customer interaction
    
Cisco Webex
White Paper Published By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : 
niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing
    
VitbergLLC
White Paper Published By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : 
ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
White Paper Published By: IBM Software     Published Date: Feb 11, 2011
Learn how decision management optimizes and automates high-volume decisions to create successful outcomes.
Tags : 
ibm cognos, predictive analytics, customer relationship, decision management, interactive/pr agencies
    
IBM Software
White Paper Published By: FMT Consultants     Published Date: Feb 08, 2011
With this latest release, Microsoft Dynamics CRM 2011 has positioned itself as the market leader in Customer Relationship Management software. Dynamics CRM 2011 delivers a familiar user experience, intuitive business intellig
Tags : 
microsoft dynamics crm 2011, sales force automation, customer service, marketing, xrm
    
FMT Consultants
White Paper Published By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
Tags : 
relationship, interactive, marketing, call centers, multi channel
    
Pinpoint Systems Corporation
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
Tags : 
sas, social media metrics, descriptive statistics, social network analysis, text analytics
    
SAS
White Paper Published By: BatchBlue Software     Published Date: Mar 27, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
Tags : 
batchbook, matternow, blue paper, contact management, small business
    
BatchBlue Software
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