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White Paper Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
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ibm, unica, forrester wave, cross-channel, campaign management
    
IBM Unica
White Paper Published By: Marketo     Published Date: Aug 16, 2011
Do you know what profits a 10% increase in your marketing budget would generate? Forty-four percent of qualified marketers have no idea. This guide will help you calculate just that, and so much more!
Tags : 
marketo, marketing metrics, marketing roi, marketing profits, marketing
    
Marketo
White Paper Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
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webtrends, multi-channel marketing, website analytics, business intelligence, crm
    
Webtrends
White Paper Published By: IBM Software     Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
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ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
Tags : 
ibm, business analytics, data analysis, performance management, customer
    
IBM Software
White Paper Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester
    
Gomez Marketing
White Paper Published By: Gomez Marketing     Published Date: May 23, 2011
Delivering an exceptional Web experience has never been easy, but it used to be simpler: if your content looked good in Internet Explorer, you could be reasonably certain your site was working for most of your end-users. Read on.
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compuware, web performance management, multi-browser, optimal web site performance, web experience
    
Gomez Marketing
Webinar Published By: ESET, LLC.     Published Date: May 16, 2011
Trends such as mobility, Web 2.0, and consumerization are shattering traditional notions of IT control. As a result, IT security organizations are struggling to defend against a more formidable hacker adversary at a time when they have less visibility and control over their IT environment. As part of our Cybersecurity Masters webinar series, ESET would like to invite you to attend these expert presentations by Forrester and ESET.
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eset, cybersecurity webinar, security manager, it security, crm solutions/software
    
ESET, LLC.
White Paper Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion
    
TimeTrade Systems Inc.
Free Offer Published By: ESET, LLC.     Published Date: Apr 19, 2011
ESET NOD32 Antivirus 4 protects your business without creating system slowdowns that negatively impact productivity. It is effective against emerging malware and Internet threats as they are released, not hours or days later. Request your free trial today.
Tags : 
eset, nod32 antivirus 4, free trial, malware, productivity
    
ESET, LLC.
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
In this whitepaper, we will discuss: 5 Important Questions to Ask Yourself to Determine Need; Supplier Dependency; Time to Market; Cost Tolerance; Risk and more!
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jonckers, strategic sourcing, project timelines lsp, localization, project management
    
Jonckers
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.
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jonckers, multilingual product content, value chain, machine translation, localization
    
Jonckers
White Paper Published By: Bluewolf     Published Date: Apr 04, 2011
From extensive work with thousands of salesforce.com customers, Bluewolf has identified what separates the companies that are most effective with salesforce.com post-implementation.
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bluewolf, roi paradox, salesforce, cloud computing, salesforce.com
    
Bluewolf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Customer Experience Transformist Bruce Temkin discusses Online Customer Struggle and its effects on site conversion and customer retention.
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bruce temkin, customer retention, tealeaf, geoff galat, customer struggle
    
Tealeaf
White Paper Published By: Tealeaf     Published Date: Mar 31, 2011
Tealeaf's Customer Service Optimization Suite is the only solution that provides agents in the contact center with a complete view of what visitors saw, did and experienced on your website.
Tags : 
customer service optimization, customer experience gap, john dawes, tealeaf, multi-channel customer experience
    
Tealeaf
White Paper Published By: Marketo     Published Date: Feb 17, 2011
Marketing Automation is a comprehensive solution that can dramatically increase the ROI of the investment in your CRM solution. Learn what Marketing Automation is, the benefits of CRM and marketing automation systems, and why CRM alone is not enough.
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marketo, marketing automation, roi, crm, marketing software
    
Marketo
Webinar Published By: Cisco Webex     Published Date: Feb 16, 2011
Beat your quotas-and your competition-with Cisco WebEx Meeting Center and Enterprise IM solutions.
Tags : 
cisco webex, webex meeting center, free trial, enterprise im solution, meeting online
    
Cisco Webex
Webinar Published By: Cisco Webex     Published Date: Feb 16, 2011
Increase the reach and impact of your training programs with Cisco WebEx Training Center.
Tags : 
cisco webex, cisco webex training center, interactive training employee, video, web analytics
    
Cisco Webex
White Paper Published By: IBM Software     Published Date: Feb 11, 2011
Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage.
Tags : 
ibm cognos, customer intimacy imperative, customer acquisition, relationship development, interactive/pr agencies
    
IBM Software
White Paper Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
Tags : 
adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
Tags : 
adobe, online customer experience, roi, interactive/pr agencies, interactive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
Tags : 
adobe, online customer experience 2010, voice of the customer, voc, interactive/pr agencies
    
Adobe
White Paper Published By: ESET, LLC.     Published Date: Jan 18, 2011
Download this Tech Brief to learn the five common complaints IT professionals have with antivirus software and how you can find software that does the job right.
Tags : 
eset, antivirus software, malware, it professional, security
    
ESET, LLC.
Case Study Published By: Infor     Published Date: Jan 06, 2011
The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.
Tags : 
infor, bell cananda, crm application, interaction, customer service representatives
    
Infor
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