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CRM Solutions/Software

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Webinar Published By: IBM     Published Date: Apr 10, 2012
Join us to hear how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections; capturing value and measuring results.
Tags : 
ibm, marketing, social business, cmo, customer satisfaction
    
IBM
White Paper Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction
    
Aprimo
White Paper Published By: Pardot     Published Date: Mar 06, 2012
Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.
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lead scoring, lead nurturing, automate lead scoring, lead nurturing, crm solutions/software
    
Pardot
White Paper Published By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
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heiler, software, mdm of product data, 360-degree, pim/product information management
    
Heiler
White Paper Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates
    
IBM Unica
White Paper Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management
    
IBM Unica
Case Study Published By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
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cmo, ibm, marketing, chief marketing officer study, c-suite
    
IBM Unica
Case Study Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo
    
IBM Unica
White Paper Published By: Balihoo     Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
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balihoo, marketing, local channels, branding, co-op marketing
    
Balihoo
White Paper Published By: Gleanster     Published Date: Jan 23, 2012
This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.
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gleanster, marketing, cross-channel, customer service, customer satisfaction
    
Gleanster
Webinar Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.
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rainmaker, marketing, b2b, e-commerce, crm
    
Rainmaker Systems Inc.
Webinar Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
It's a marketer's dream that their company can establish such customer loyalty that the consumer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.
Tags : 
rainmaker, marketing, b2b, crm, customer
    
Rainmaker Systems Inc.
Webinar Published By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?
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rainmaker, marketing, b2b, e-commerce, marketing software
    
Rainmaker Systems Inc.
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
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digital marketing, digital, marketing, google analytics, metrics
    
Google
Webinar Published By: Oracle     Published Date: Dec 14, 2011
Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 14, 2011
By integrating and aligning systems across multiple customer touch points you can drive higher conversion rates and lower operational costs, while improving the quality of each customer interaction. Take a look at this complimentary webinar to find out more.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 14, 2011
Read this brief to learn four steps to help guide your customer loyalty strategy.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Download this white paper to learn how you can deploy several best practices to achieve unparalleled sales success in your organization.
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on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
Tags : 
3-5542285808, crm solutions/software, customer experience/engagement
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
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crm, adoption, sales, actions, user adoption
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
Webinar Published By: Oracle     Published Date: Dec 13, 2011
Watch this video to learn how to pinpoint the most important metrics you can easily track and manage to increase revenue.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
As retail bankers begin to revisit growth strategies in the aftermath of the recession, their management would be prudent to begin by assessing the current state of their customer relationships.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
White Paper Published By: Oracle     Published Date: Dec 13, 2011
Read this white paper to learn how a lightweight mobile CRM application - more task - than system-focused - can actually provide useful information and encourage salespeople to utilize it.
Tags : 
on demand, oracle on demand, instant gratification, crm, customer relationship management
    
Oracle
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