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White Paper Published By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : 
crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing
    
CrowdTwist
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Learn how social intelligence impacts the way that telecommunication brands and their audiences communicate, and how online conversation allows brands to measure the effect of their campaigns, gain competitive intelligence, and connect with potential buyers.
Tags : 
social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
Tags : 
social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Brandwatch     Published Date: Dec 01, 2015
Download this Brandwatch report to learn how social media and streaming services are changing the landscape of television networks, and how social media not only provides a platform to directly link audiences to online content but it is also the preferred venue for generating conversation or public interest in entertainment.
Tags : 
social media, social intelligence, social media monitoring, social listening, social insights
    
Brandwatch
White Paper Published By: Aberdeen Group     Published Date: Nov 23, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Tags : 
marketo, digital, advertising, guide, strategy
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
CRM lead management matures amid strong user interest and a more complex vendor environment.
Tags : 
marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
Tags : 
marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
A guide for CMOs on designing the marketing organization of the future.
Tags : 
marketo, marketing, digital, design, strategy
    
Marketo
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your Media & Entertainment organization is at using advanced analytics to deliver differentiated customer experiences.
Tags : 
ibm, media, entertainment, assessment, analytics
    
IBM
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your telecommunication organization is at using advanced analytics to increase revenue and keep customers happy.
Tags : 
ibm, telecommunications, analytics, marketing, internet marketing
    
IBM
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
Tags : 
trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 10, 2015
Download this Aberdeen Group report to learn why the best in class organizations are closing more deals faster by adopting esignatures.
Tags : 
adobe, digital, sales, b2b, crm
    
Adobe
White Paper Published By: Dyn     Published Date: Nov 10, 2015
If you want to make the Internet your competitive business edge, this is the guide for you!
Tags : 
dyn. internet performance, infrastructure, cloud infrastructure, customer experience, crm & customer care
    
Dyn
White Paper Published By: Sitecore     Published Date: Nov 10, 2015
This new report outlines the must-have functionality to look for in a content management system so you’re able to deliver customer experiences with agility and precision. It explains the evolving definition of “web content management” and charts nine key capabilities to investigate.
Tags : 
wcm, mobile, marketing, cloud, cms
    
Sitecore
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : 
conversica, leads, lead generation, lead data, customer satisfaction
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : 
conversica, sales pipeline, sales opportunity, leads, lead nurturing
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
White Paper Published By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
Tags : 
tecnologia, design, digitalmente, mercado, email marketing
    
Adobe
Webinar Published By: Cloud Sherpas     Published Date: Nov 06, 2015
UK retailer Waitrose, who is part of the John Lewis Partnership, modernised its IT solutions to improve internal sharing and collaboration with Google Apps for Work and Cloud Sherpas.
Tags : 
enterprise, go google, google, google apps, cloud sherpas
    
Cloud Sherpas
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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