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White Paper Published By: Telerik     Published Date: May 31, 2016
Digital Business Transformation (DBT) is a focus of organizations ranging from small, non-profit associations to multi-billion dollar healthcare systems. The primary areas of DBT include moving from brick and mortar to online transactions, automation over human interactions and gaining immediate insight into activities to drive instant and constant improvement. At the forefront of DBT is Digital Marketing. Marketing’s primary job of gaining mindshare and communicating the right messages along each customer’s individual journey— from prospect to repeat buyer and brand advocate— lends itself to the digital medium. Marketing’s mission of continuous customer engagement depends on the ability to change strategies and tactics as needed.
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telerik, marketing, digital marketing, technology platform, crm & customer care
    
Telerik
White Paper Published By: InsightSquared     Published Date: May 04, 2016
Like fine-tuning the sales process itself, managing your Pipeline requires you to closely inspect (and clearly define) each opportunity stage, carefully track the right sales metrics, and keep a close eye on the opportunities that your reps are working on.
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salesforce reporting, salesforce analytics, sales analytics, sales reporting, sales pipeline
    
InsightSquared
White Paper Published By: InsightSquared     Published Date: May 04, 2016
If you want to improve your sales team's results, you need to start by asking the right questions. Download this new best-practices eBook to learn about the 12 key questions for data-driven Sales Managers. This informative guide will help you: - Determine Key Metrics For Sales Management - Improve Sales Team Productivity - Closed-Won More Deals Download a free copy of "12 Must-Ask Questions for Data-Driven Sales Managers" today.
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salesforce reporting, salesforce analytics, sales analytics, sales reporting, sales pipeline
    
InsightSquared
White Paper Published By: InsightSquared     Published Date: May 04, 2016
How confident are you in the accuracy of your sales forecast? If the end of every quarter is a surprise and you're never sure if you'll hit your number, you probably need to change the way you forecast.
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salesforce reporting, salesforce analytics, sales analytics, sales reporting, sales pipeline
    
InsightSquared
White Paper Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer, emerging marketing, social media
    
Curalate
White Paper Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media
    
Curalate
White Paper Published By: IBM     Published Date: May 03, 2016
The new frontier for personalized customer experience: IBM Predictive Customer Intelligence This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
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ibm, business analytics, ibm predictive customer intelligence, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: May 03, 2016
How Customer Analytics & Insight Research enrich customer journey design: A Practicioner's Guide to Customer Engagement via Multi-Channel Journey Design A report by Hypatia Research Group
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ibm, customer analytics, insight research, customer engagement, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: May 03, 2016
In this report you will learn how to enhance your customer relationships across all your channels and touch points, produce personalized customer offers and learn from real-world case studies across various industries.
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ibm, ibm predictive customer intelligence, business analytics, customer relations, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: May 03, 2016
In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category - adobe, agilone, alteryx, angoss, FICo, IBM, Manthan, Pitney Bowes, saP, sas, and teradata - and researched, analyzed, and scored them. this evaluation details our findings about how well each vendor fulfills our criteria and where each vendor stands in relation to each other. this report will help customer insights (CI) professionals and marketers make the right choice for their customer analytics needs.
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ibm, forrester, customer analytics, customer insights, crm & customer care
    
IBM
White Paper Published By: IBM     Published Date: May 02, 2016
A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.
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ibm, conversion, adoption, customer experience, online transactions
    
IBM
White Paper Published By: IBM     Published Date: May 02, 2016
Acquiring a clear view of a customer journey is essential if you want to provide on-brand, high-quality, consistent experiences throughout every touchpoint.
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ibm, customer journey, customer experience, touch points, insight
    
IBM
White Paper Published By: IBM     Published Date: May 02, 2016
Customers are getting more demanding. Competition is heating up. It can be difficult to get the insights you need into what customers really want—and to see your business through their eyes. And yet, that kind of insight is critical to creating effective customer engagement.
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ibm, analytics, customer journey, loyalty, customer experience
    
IBM
White Paper Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
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pegasystems, digital transformation, analytics, mobile marketing, social media
    
Pegasystems
Case Study Published By: Pegasystems     Published Date: May 02, 2016
The successful launch of an online portal has given telecommunications company Oi the confidence to pursue an ambitious digital transformation initiative
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pegasystems, digital transformation, digitisation, customer service, customer engagement
    
Pegasystems
White Paper Published By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
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facebook, targeting, social, impressions, emerging marketing
    
AdRoll
White Paper Published By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
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sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value
    
Sailthru
White Paper Published By: IBM     Published Date: Apr 26, 2016
Restoring connections: How telecommunications providers can reboot the customer experience IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.
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ibm, ibm institute for business values, telecommunications, customer experience, communications service providers
    
IBM
White Paper Published By: Adobe     Published Date: Apr 25, 2016
De toute évidence, les personnes interrogées en sont conscientes : 94 % d’entre elles estiment qu’il sera important d’améliorer le processus de création et de diffusion du contenu pour améliorer l’expérience client. En outre, 91 % des sondés sont du même avis concernant l’importance d’améliorer la collaboration entre les équipes créatives et marketing.
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data, customer experience, customer relationship, crm & customer care
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
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customer experience, marketing, data management, crm solutions/software, customer experience/engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Cinquante ans plus tard, dans le monde réel de l’entreprise, la révolution annoncée dans cette scène atteint enfin un nouveau tournant. Technologie et créativité fusionnent pour créer des campagnes marketing d’une efficacité sans commune mesure avec celles d’il y a à peine dix ans.
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marketing, data, customer relationship, crm solutions/software, customer experience/engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
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mobile apps, mobile lifecycle, data management, crm solutions/software, customer experience/engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Ce guide est destiné aux chefs d’entreprise et aux directeurs du marketing créatif qui reconnaissent que les technologies et processus actuels à la base du marketing ne sont pas en mesure d’évoluer avec la demande pour produire dynamiquement des expériences pertinentes et personnalisées. Le DAM n’est pas seulement une solution de stockage. Il s’agit d’un outil stratégique de transformation digitale.
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marketing, customer experience, customer experience/engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
Les entreprises leaders reconnaissent que l’alignement de la direction, de la structure organisationnelle, des canaux et des investissements technologiques est essentiel pour offrir une expérience client unifiée, que ce soit en ligne, sur un mobile ou en personne. Les pages suivantes illustrent les raisons pour lesquelles cet alignement est capital dans le nouveau monde du client ultra-connecté.
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customer experience, marketing, customer experience/engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how it’s proceeding into our data-driven future.
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data, customer experience, customer relationship, customer experience/engagement, data management/analytics
    
Adobe
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