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White Paper Published By: Kaon     Published Date: Jul 07, 2011
In this white paper, learn some of the key ingredients in building excitement around product marketing.
Tags : 
kaon interactive, marketing technologies, new generation, product marketing, interactivity
    
Kaon
White Paper Published By: POS Supply     Published Date: Jun 24, 2011
Sales receipts as a marketing tool
Tags : 
receipt marketing, point-of-sale marketing, printed receipts, customer experience/engagement
    
POS Supply
White Paper Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Tags : 
facebook, nielsen, advertising, social media impression, social networking
    
Facebook
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : 
webtrends, cmo, international, digital marketing, process
    
Webtrends
White Paper Published By: StepByStepMarketing.com     Published Date: Jun 06, 2011
In 10 Secrets for Successful Customer Relationship Marketing you'll discover how can you build an emotional bond with your customers in a real, personal, and meaningful way.
Tags : 
client relationship management, customer relationship building, customer relationship management, relationship marketing, crm solutions/software
    
StepByStepMarketing.com
White Paper Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : 
ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software
White Paper Published By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
Tags : 
adobe, ecm, mobile device, c&c, enterprise content management
    
Adobe
White Paper Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
Tags : 
adobe, web content management, enterprise application, knowledge management, wcm
    
Adobe
White Paper Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will review growth drivers, and outline steps service providers can take to enter a new age of lifecycle marketing and promotions to increase ARPU and address churn.
Tags : 
mobile subscriber marketing, telecommunications marketing, mobile services marketing, reduce subscriber churn, telecom services
    
Sixth Sense Media
Webinar Published By: Informatica     Published Date: Apr 08, 2011
If you're looking to bridge the information silos that exist across lines of business, divisions, departments or regions, this online guide, 5 Questions Companies Must Tackle to Attract & Retain Customers, is for you.
Tags : 
crm, customer care, customer retention, customer service, customer centricity solution
    
Informatica
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
Webinar Published By: Cisco Webex     Published Date: Feb 16, 2011
Ready to get started? Tell us about yourself and we'll contact you right away.
Tags : 
cisco webex, webex meeting center, free trial, sales cycle, customer interaction
    
Cisco Webex
White Paper Published By: VitbergLLC     Published Date: Feb 13, 2011
This whitepaper provides an overview of how professional serices firms can generate more leads and get more ROI from their investment in marketing and business development
Tags : 
niche marketing, cpa firm marketing, law firm marketing, consulting firm marketing, professional services marketing
    
VitbergLLC
White Paper Published By: IBM Software     Published Date: Feb 11, 2011
This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.
Tags : 
ibm cognos, predictive analytics, marketing campaign management system, roi, customer behaviour
    
IBM Software
White Paper Published By: IBM Software     Published Date: Feb 11, 2011
Learn how decision management optimizes and automates high-volume decisions to create successful outcomes.
Tags : 
ibm cognos, predictive analytics, customer relationship, decision management, interactive/pr agencies
    
IBM Software
White Paper Published By: FMT Consultants     Published Date: Feb 08, 2011
With this latest release, Microsoft Dynamics CRM 2011 has positioned itself as the market leader in Customer Relationship Management software. Dynamics CRM 2011 delivers a familiar user experience, intuitive business intellig
Tags : 
microsoft dynamics crm 2011, sales force automation, customer service, marketing, xrm
    
FMT Consultants
White Paper Published By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
Tags : 
relationship, interactive, marketing, call centers, multi channel
    
Pinpoint Systems Corporation
White Paper Published By: Focus     Published Date: Feb 02, 2011
Learn how Webinar effectiveness defines the 9 Management Practices any company can embrace to ensure their Webinar initiative becomes the cornerstone of a proven lead-generation engine.
Tags : 
citrix, webinar, business practices, lead-generation, lead gen
    
Focus
White Paper Published By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
Tags : 
marketing trends, consumer trends, retail trends, traditional agencies, interactive marketing
    
Upshot
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
Case Study Published By: Author-it     Published Date: Dec 21, 2010
The strategy adopted with regards to documentation production was to create a set of documents on customer request for each specific project and such documents were created by the relevant project consultants themselves.
Tags : 
content authoring, content publishing, publishing, authoring, content management
    
Author-it
White Paper Published By: Bright Blue Day     Published Date: Nov 04, 2010
A whitepaper investigating the effect of the iPad on brands content planning
Tags : 
ipad, apple, content planning, brands, publishing
    
Bright Blue Day
White Paper Published By: Customer Insight Group     Published Date: Oct 22, 2010
Customer-centricity entails a company understanding individual customer needs and improving the customer experience thereby creating sustainable and profitable customer relationships impermeable by competitors.
Tags : 
customer insight group, customer centricity, loyalty, customer experience/engagement
    
Customer Insight Group
White Paper Published By: Customer Insight Group     Published Date: Oct 18, 2010
Customer-centricity entails a company understanding individual customers needs and improving the customer experience there by creating sustainable and profitable customer relationships impermeable by competitors.
Tags : 
customer insight group, customer centricity, customer relationships, profitability, loyalty
    
Customer Insight Group
White Paper Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
Tags : 
neolane, segmentation, romi, emarketing, branding
    
Neolane, Inc.
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Sub-Categories: CRM Solutions/Software, Customer Experience/Engagement

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