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White Paper Published By: Reevoo     Published Date: Nov 03, 2011
Facebook is not the only social commerce tool out there. Read this whitepaper to learn more about the trends and create a successful strategy.
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facebook, social, social commerce, reevoo, trends
    
Reevoo
White Paper Published By: IBM Software     Published Date: Oct 24, 2011
Read this in-depth report to find out how 117 executives of successful companies are reducing maintenance costs, downtime and safety incidents.
Tags : 
ibm, predictive analytics, collaboration, insights, integration
    
IBM Software
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence
    
Webtrends
White Paper Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process
    
Webtrends
White Paper Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
Tags : 
adobe, web content management, enterprise application, knowledge management, wcm
    
Adobe
White Paper Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
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mediavantage, monitoring, measurement, communications, reptutation management
    
MediaVantage
White Paper Published By: MediaVantage     Published Date: May 03, 2011
Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.
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mediavantage, social media, crisis communication, public relations, reputation management
    
MediaVantage
White Paper Published By: MediaVantage     Published Date: May 03, 2011
Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.
Tags : 
mediavantage, canada, social media monitoring, measuring and reporting social media, manage pr teams
    
MediaVantage
White Paper Published By: Limelight Networks     Published Date: May 03, 2011
In this whitepaper you will learn about the three major trends re-shaping the ecommerce landscape: Video as a way to enhance the shopping experience; Mobile as a channel for expanding marketing reach; and Personalization informed by advanced analytics.
Tags : 
limelight networks, rich-media strategies, ecommerce, online retail, consumer behavior
    
Limelight Networks
White Paper Published By: JasperLabs     Published Date: Apr 07, 2011
Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising.
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dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising
    
JasperLabs
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : 
data analysis, marketing spend, rfm, customer behavior, transaction analysis
    
Anthem Marketing Solutions
White Paper Published By: Geary Interactive     Published Date: Jan 06, 2011
This whitepaper looks at how digital marketers can fine tune their web analytics implementations to ensure their digital marketing strategies are successful.
Tags : 
digital marketing, web analytics, interactive marketing, digital analytics strategies, web analytics agency
    
Geary Interactive
White Paper Published By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Tags : 
mediavantage, social media, monitoring, reputation, pr tips
    
MediaVantage
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: PartingGift     Published Date: Sep 20, 2010
Discussion of how different social media platforms serve as a predictor for consumer opinion and demand.
Tags : 
casual games, consumer trends, social media, internet marketing, game technology
    
PartingGift
White Paper Published By: Network Solutions     Published Date: Sep 14, 2010
This is the fourth installment of the Network Solutions® Small Business Success IndexT study first conducted in December 2008/January of 2009. For the fourth wave of the study, 500 small business ownecompliance
Tags : 
small business, capital access, marketing and innovation, workforce, customer service
    
Network Solutions
White Paper Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics
    
SAS
White Paper Published By: Vineet Singh     Published Date: Aug 31, 2010
The evolution of the tourism industry has been frantic, and to a large scale been dictated by the fluctuations in the socio-economic and political landscape of our planet.
Tags : 
tourism industry, digital marketing, interactive marketing, marketing software, web analytics
    
Vineet Singh
White Paper Published By: Baynote     Published Date: Aug 30, 2010
Learn how to leverage the collective intelligence of your web visitors to adapt to customer neeeds and grow customer satisfaction.
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social crm, collective intelligence, customer service, customer experience, social web
    
Baynote
White Paper Published By: RisingMedia     Published Date: Oct 14, 2008
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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emetrics, risingmedia, netgenesis, e-business, roi metrics
    
RisingMedia
White Paper Published By: RisingMedia     Published Date: Oct 14, 2008
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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emetrics, risingmedia, roi, online marketing, marketing optimization
    
RisingMedia
White Paper Published By: Omniture     Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
Tags : 
behavior, behavioral, behavioral marketing, behavioral targeting, target
    
Omniture
White Paper Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : 
foresee, foresee results, online marketing, comparative, conversion
    
ForeSee Results
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