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White Paper Published By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
Tags : 
branding, consumer marketing, content management system (cms), crm best practices, lead generation
    
Brightcove
White Paper Published By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
Tags : 
modern marketing, forrester report, becoming a modern marketer, email marketing, emerging marketing
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2015
Finden Sie in diesem eBook heraus wie das digitale Zeitalter die Vertriebs- und Marketinglandschaft revolutioniert hat.
Tags : 
social media, social selling, the value of social selling, social selling solutions, sales leader
    
Oracle
White Paper Published By: Marketo     Published Date: Sep 09, 2015
This guide will take you through mobile marketing from A to Z.
Tags : 
marketo, mobile marketing, mobility, mobile marketing strategy, mobile apps
    
Marketo
Case Study Published By: Marketo     Published Date: Sep 09, 2015
This report reveals how European marketing executives view the future.
Tags : 
marketing, the future of marketing professionals, european marketing executives, key transformations of marketing, technology
    
Marketo
White Paper Published By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : 
ads, logos, packaging, surveymonkey, survey
    
SurveyMonkey
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : 
apple watch, key metrics, data research, marketing claims, testing surveys
    
SurveyMonkey
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
Tags : 
direct mail, surveymonkey, testing framework, test marketing, best practices
    
SurveyMonkey
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : 
paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
White Paper Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
Tags : 
social media, social business, customer care, recruitment, recruitment strategies
    
Socialbakers
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : 
data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : 
data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
White Paper Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
Tags : 
ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics
    
IBM
White Paper Published By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : 
mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : 
content marketing, content strategy, collaboration, content creation, content contribution incentives
    
Marketo
White Paper Published By: join.me     Published Date: Jul 10, 2015
This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.
Tags : 
optimize sales revenue, how to exceed your sales goals, virtual sales, virtual selling, sales processes
    
join.me
White Paper Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : 
social media, hashtag, marketing, strategy, best practices
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
marketing, social media, strategy, best practices, integrated marketing
    
Act-On
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