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White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : 
ibm, sports, marketing, data, analytics
    
IBM
White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : 
ibm, analytics, energy, utilities, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, energy, analytics, utility, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Jan 22, 2016
The Internet of Things (IoT) presents both huge opportunities and huge challenges to the developers of tomorrows 'always-connected' products.
Tags : 
ibm, agile, product, development, iot
    
IBM
White Paper Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : 
wayin, social media marketing, real time marketing, branding, consumers
    
Wayin
White Paper Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : 
shareablee, social media, social media growth, facebook, instragram
    
Shareablee
White Paper Published By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
Tags : 
blue valley, blue valley telemarketing, telemarketing, content marketing, content management
    
Blue Valley Telemarketing
White Paper Published By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
Tags : 
falcon social, marketing roi, roi, social media marketing, social marketing
    
Falcon Social
White Paper Published By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : 
crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing
    
CrowdTwist
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
Tags : 
trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence
    
Adobe
White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
Case Study Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement
    
Adobe
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