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White Paper Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience
    
Turn
White Paper Published By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
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turn, forrester, economic impact, roi, turn audience suite
    
Turn
White Paper Published By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
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marin software, cpm, sales, retargeting, facebook advertising
    
Marin Software
White Paper Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction
    
IBM
White Paper Published By: IBM     Published Date: Feb 14, 2014
A social business is an organization whose culture and systems encourage networks of people to create business value. Social businesses connect individuals, so they can rapidly share information, knowledge and ideas by having conversations and publishing informal content. They analyze social content from multiple channels and sources, in addition to structured data, to gain insights from both external and internal stakeholders. When those things happen, innovation and business execution rates increase, better decisions are made, and customers and employees are more engaged and satisfied. Social businesses enjoy lower operating costs, faster speed-to-market, improved customer and employee engagement, and increased profitability. Many organizations donít fully appreciate the magnitude of the value creation potential of social business.
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ibm, social business, marketing, social media, marketing management
    
IBM
White Paper Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation
    
Oracle
White Paper Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking
    
appia
White Paper Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation
    
Oracle
White Paper Published By: Clarabridge     Published Date: Dec 03, 2013
This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step ďroad mapĒ that guides organizations through the process of implementing a social media program.
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clarabridge, digital communications, digital revolution, product information, using social media
    
Clarabridge
White Paper Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step ďroadmapĒ that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
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clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source
    
Clarabridge
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
Webinar Published By: Brainshark     Published Date: Nov 05, 2013
Employees today are challenged to keep up with rapidly changing technologies and information. Discover the benefits of just-in-time learning and learning on-the-go in this video, and find out how your organization can help employees learn anywhere, anytime and on any device.
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on-demand training, training, training costs, onboarding, new hires
    
Brainshark
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Turn marketing challenges into opportunities with marketing performance analytics
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financial accountability, roi, return on investment, accountability, marketing analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
Grow revenue by building better relationships with your customers.
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analytics, customer service, business analytics, customer relationship management, business intelligence
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Empower marketing professionals to analyze and act on marketing performance data.
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marketing, performance analytics, business analytics, metrics, data
    
IBM
White Paper Published By: Plantronics     Published Date: Oct 18, 2013
As communication options and needs increase, clear preferences have emerged regarding the best ways to exchange specific types of information.
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plantronics, global workforces, anywhere-anytime attitude, brainstorming, collaborating
    
Plantronics
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
Whatís the one thing that could make webinars even better? Presenting in high-definition video. The benefits of using video in a webinar are numerous, some of which may even surprise you. This 1080 Group brief shares 7 ways presenter video can help you improve your webinars and impress your audience.
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1080 group, webinar, communication, tips, presenting
    
GoToWebinar
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
There are a few simple things you can do before, during and after a webinar that will leave your attendees talking for days. If you want to have a lively event, get the conversation started early. This brief provides an easy step-by-step guide that will make your online event more engaging, valuable and effective.
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citirx, whitepaper, go to webinar, citrix, webinar preparation
    
GoToWebinar
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
Letís face it: itís competitive out there in the content marketing crowd. You need a strong content strategy to help you stand out. Building a plan that places webinars at the hub of your marketing is the most sensible approach to spurring growth both now and in the future. This DemandGen report explores how you can leverage webinars to generate a large and loyal following.
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content strategy, webinars, demandgen, white paper, marketing
    
GoToWebinar
Free Offer Published By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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cms, content manager, content management system, digital engagement, content management systems
    
Bridgeline Digital
White Paper Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades
    
Applico, Inc.
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