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Content Management Systems

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White Paper Published By: TheMarketingScope     Published Date: Oct 14, 2014
In this comprehensive guide we cover topics from getting your content marketing program started to writing, publishing and promoting.
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marketo, content marketing, marketing strategy, customer engagement, customer interaction
    
TheMarketingScope
White Paper Published By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketoís customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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marketo, enterprise marketing, lead conversion, marketing roi, emerging marketing
    
Marketo
White Paper Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
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web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
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digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery
    
Adobe
White Paper Published By: Inkling     Published Date: Aug 14, 2014
Learn the latest best practices for ensuring digital content quality at scale and across outputs.
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inkling, content creation, content quality, digital content quality, digital content formats. editing
    
Inkling
White Paper Published By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
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inkling, publishing, content creation, digital content, content marketing
    
Inkling
White Paper Published By: Inkling     Published Date: Aug 08, 2014
Learn what five mission-critical questions your marketing team should be asking in order to better align your digital content creation and see how this will allow users to better interact with your content.
Tags : 
digital content, publishing, marketing, content management systems, website/graphic design
    
Inkling
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
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bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
White Paper Published By: Oracle     Published Date: Jul 09, 2014
A 7 step guide to creating and executing an editorial calendar
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editorial calendar, content marketing, content management systems, interactive marketing, marketing software
    
Oracle
White Paper Published By: Oracle     Published Date: Jul 09, 2014
A guide to the fine art of repurposing content for relevancy and reach
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marketing, content, using content, marketing programs, maximising marketing content
    
Oracle
White Paper Published By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
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b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems
    
Oracle
White Paper Published By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
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digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle
White Paper Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy
    
IHS GlobalSpec
White Paper Published By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the businessí success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagementóboth at the event and beyond.
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sports franchises, mobile apps for fans, sports team mobile app, content management systems, interactive marketing
    
Phunware
White Paper Published By: Gleanster Research     Published Date: Jun 17, 2014
This Deep Dive offers best practices for investing in a new CMS solution. They include ways to justify new CMS investment internally, determine organizational readiness, identify the most relevant product features, and select a vendor. These best practices reflect the strategies, methods and steps that Top Performing organizations reported in the 2014 WCM Survey.
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gleanster, content management system, cms, cms solutions, content management
    
Gleanster Research
White Paper Published By: NetProspex     Published Date: May 12, 2014
NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, hereís what we found.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data
    
NetProspex
White Paper Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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turn, forbes insights, privacy, big data, marketing
    
Turn
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
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grande guide, lead nurturing, nurturing, lead generation, management
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
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zenithoptimedia, oracle, eloqua, rules on content, content marketing
    
Oracle
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: Brainshark     Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue
    
Brainshark
Webinar Published By: IBM     Published Date: Oct 31, 2013
Improve customer satisfaction, identify trends and make smarter marketing decisions with IBM Social Media Analytics.
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social media, big data, data-driven marketing, marketing analytics, performance analytics
    
IBM
Webinar Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the companyís brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics
    
IBM
White Paper Published By: IBM     Published Date: Oct 31, 2013
Turn marketing challenges into opportunities with marketing performance analytics
Tags : 
financial accountability, roi, return on investment, accountability, marketing analytics
    
IBM
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