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White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
The survey offers a big picture view of the investments in mobile by leading marketers—and what it will take to stay on top.
Tags : 
mobility, mobile leaders. mobile, smartphones, customer engagement, mobile marketers
    
Adobe
White Paper Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
Tags : 
crownpeak, gartner, gartner magic quadrant, web content management, wcm
    
Crownpeak
White Paper Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
Tags : 
crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design
    
Crownpeak
White Paper Published By: Sitecore     Published Date: Jul 29, 2015
The Gartner Magic Quadrant for WCM assesses leading solutions and delivers valuable insights for those looking to optimize digital marketing platforms for a better customer experience.
Tags : 
customer service, marketing platforms, wcm, sitecore, search marketing
    
Sitecore
White Paper Published By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
Tags : 
ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics
    
IBM
White Paper Published By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : 
customer loyalty, network service quality, communications service providers, service quality metrics, operational performance
    
IBM
White Paper Published By: IBM     Published Date: Jul 13, 2015
This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources.
Tags : 
crm cloud solution, salesforce, user productivity, data enrichment, security
    
IBM
White Paper Published By: IBM     Published Date: Jul 13, 2015
This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
Tags : 
customer centric organizations, crm, customer usability, personalized interactions, big data
    
IBM
Free Offer Published By: IBM     Published Date: Jul 13, 2015
This Magic Quadrant, which evaluates 15 providers, will help find the right vendor for their needs.
Tags : 
data solutions, mdm, master data management, data implementation, magic quadrant
    
IBM
White Paper Published By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : 
mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking
    
Marketo
White Paper Published By: Marketo     Published Date: Jul 13, 2015
This ebook goes through tried and true strategies for lean content marketing—so you can extend the value of all your thought leadership.
Tags : 
content marketing, content strategy, collaboration, content creation, content contribution incentives
    
Marketo
White Paper Published By: join.me     Published Date: Jul 10, 2015
This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.
Tags : 
optimize sales revenue, how to exceed your sales goals, virtual sales, virtual selling, sales processes
    
join.me
White Paper Published By: join.me     Published Date: Jul 10, 2015
Collaboration is key. This report combines quantitative research sponsored by join.me by LogMeIn and a range of other prominent research firms with qualitative analysis conducted by Forbes Insights.
Tags : 
collaboration tools, online meetings, virtual meetings, collaboration, benefits of collaborative tools
    
join.me
White Paper Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : 
cms, content, strategy, best practices, content management systems
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : 
marketing, a/b testing, optimization, email marketing, landing page
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : 
marketing, strategy, guide, online marketing, email marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : 
mobile marketing, marketing tech, lead generation, guide, content management systems
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : 
social media, hashtag, marketing, strategy, best practices
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : 
marketing, social media, strategy, best practices, integrated marketing
    
Act-On
White Paper Published By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : 
b2b, social media, marketing strategy, guide, marketing software
    
Act-On
Webinar Published By: IBM     Published Date: Jul 07, 2015
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift.”
Tags : 
bad application, forrester consulting, engaged users, webinar, mobile app
    
IBM
Webinar Published By: IBM     Published Date: Jul 07, 2015
Attend this 30-minute webcast to learn more about enterprise mobility platforms in order to make a more informed decision when choosing solution for you organization.
Tags : 
mobile application, app development, enterprise mobility, mobile developement, webinars & web conferencing
    
IBM
White Paper Published By: Clicktale     Published Date: Jul 06, 2015
Learn how to choose the best format for your content that will best meet your target audience's needs. Discover why and when visitors tend to prefer video over text and vice versa. Leverage these insights to increase engagement.
Tags : 
text, video, content, engagement, website
    
Clicktale
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Sub-Categories: Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing

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