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White Paper Published By: SmartFocus     Published Date: Sep 04, 2015
1,75 Mrd. Menschen besitzen heute ein Smartphone. Somit können Ihre Kunden permanent online sein. Deshalb ist es für den Kampagnenerfolg entscheidend, das mobile Benutzererlebnis zu verstehen und sicherzustellen, dass alle Teile Ihrer Kampagne für die mobile Nutzung optimiert sind. Wenn Sie nicht handeln, leidet Ihre Kundenbindung. Schlimmstenfalls wandern Ihre besten Kunden zur Konkurrenz ab. Unsere einfach zu implementierenden Tipps fürs mobile Marketing können auch Ihnen helfen, Kampagneneffizienz zu steigern und Wettbewerbsvorteile zu sichern.
Tags : 
mobiles marketing, personalisierung, kontextualisierung, kundenreise, kundenverhalten
    
SmartFocus
White Paper Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
Tags : 
inreality, digital, strategy, content, commerce
    
InReality
White Paper Published By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
Tags : 
e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b
    
SAP
White Paper Published By: QuickPivot     Published Date: Aug 26, 2015
3 ways to avoid the personalization hall of shame.
Tags : 
content management systems, customer experience/engagement, business intelligence, data management/analytics
    
QuickPivot
White Paper Published By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : 
ads, logos, packaging, surveymonkey, survey
    
SurveyMonkey
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
Tags : 
apple watch, key metrics, data research, marketing claims, testing surveys
    
SurveyMonkey
Case Study Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
Tags : 
direct mail, surveymonkey, testing framework, test marketing, best practices
    
SurveyMonkey
White Paper Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : 
brand management, data insights, surveymonkey, consumer behaviors, key findings
    
SurveyMonkey
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Read on to understand the top techniques to consider as you evolve your mobile and responsive experiences and work to maximize your mobile conversion this year.
Tags : 
guide to mobile marketing, mobile marketing and merchandising, evolving the mobile experience, maximise mobile conversion, internet marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: IBM     Published Date: Aug 18, 2015
As a general rule of thumb, the cost of acquiring new customers is four times that of retaining existing ones. To grow market share, insurers need new customers. But for the balance sheet, retention has a much larger impact.
Tags : 
ibm, engagement, crm, customer, value
    
IBM
White Paper Published By: Lucidworks     Published Date: Aug 13, 2015
12 Must have query types for Ecommerce search.
Tags : 
lucidworks, query, search, ecommerce, conversion rate
    
Lucidworks
White Paper Published By: Adobe     Published Date: Aug 11, 2015
The purpose of this research is to understand the challenges companies face in their document or file level security practices as a result of the adoption of such disruptive technologies as mobile devices and cloud services.
Tags : 
adobe, enterprise, mobile, security, saas
    
Adobe
White Paper Published By: Sponsored by Marin Software     Published Date: Aug 11, 2015
Get this free 48 page report and find the best paid media campaign management tool for your organization. Includes vendor profiles and updates on the current trends and issues, including how marketers, search advertisers and vendors are keeping pace with changing ad formats. Download now.
Tags : 
paid media management, ad platforms, search marketing, audience targeting, search tools
    
Sponsored by Marin Software
White Paper Published By: Clicktale     Published Date: Aug 06, 2015
Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.
Tags : 
website design, user experience, errors, web errors, digital customer experience
    
Clicktale
White Paper Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
Tags : 
social media, social business, customer care, recruitment, recruitment strategies
    
Socialbakers
White Paper Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
Tags : 
predictive analytics, leads, pricing, close rates, public data
    
Aberdeen Group
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, marketing models, customers, new marketing models, customer engagement
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : 
data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : 
data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp
    
Adobe
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : 
mobility, consumer mobility, engagement, customer engagement, customer
    
Adobe
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