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White Paper Published By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
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marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide
    
Act-On
White Paper Published By: LogMeIn     Published Date: Oct 08, 2015
But this new mobile world makes it harder when 33% of business professionals join a meeting from a mobile device. And 37% work from three or more locations.
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mobility, mobile device, join a meeting from mobile device, mobile whiteboarding, webinars & web conferencing
    
LogMeIn
White Paper Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp
    
Adobe
Webinar Published By: iCims     Published Date: Oct 02, 2015
In this recorded webinar presented by iCIMS you will learn how implementing recruitment technology will help improve the candidates experience while giving recruiters all the tools they need to hire top talent.
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icims, recruiting, staffing, recruitment advertising, new hires
    
iCims
White Paper Published By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : 
offerpop, marketing, awareness, digital, conversion
    
Wyng
White Paper Published By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
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branding, consumer marketing, content management system (cms), crm best practices, lead generation
    
Brightcove
White Paper Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management
    
Brightcove
Free Offer Published By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
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content marketing, lead generation, market research, market strategy, social media
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Sep 29, 2015
Getting creative work reviewed and approved is an often overlooked business process that’s carried out every day in businesses of all sizes and in all industries across the globe. The good news is that review and approval is a process that can be greatly improved with online proofing, yielding tremendous benefits to both the individual worker and the organization.
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proofhq, online proofing, content review, online approval, document management
    
TheMarketingScope
White Paper Published By: TheMarketingScope     Published Date: Sep 29, 2015
If you are in the process of putting together a webcast and want to add video, you need to know the best practices. These tips will guide you from start to finish as you create a presentation that will make an impact on your viewers.
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themarketingscope, webcast, webcasting, web video, content marketing
    
TheMarketingScope
White Paper Published By: Oracle     Published Date: Sep 24, 2015
The Business Impact Of Marketing Maturity In The Age Of The Customer
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modern marketing, forrester report, becoming a modern marketer, email marketing, emerging marketing
    
Oracle
White Paper Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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marketo, digital advertising, strategy, ads, technology
    
Marketo
White Paper Published By: Marketo     Published Date: Sep 22, 2015
[UPDATED FOR 2015] Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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martketo, crm, gartner, lead management, strategy
    
Marketo
White Paper Published By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
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adobe, cross channel marketing, digital marketing, campaign management, emerging marketing
    
Adobe
White Paper Published By: Oracle     Published Date: Sep 21, 2015
Lernen Sie mit diesem Bericht wie Sie jedes Erlebnis ihrer Kunden personalisieren können um Interaktion, Werbung und Ertrag zu steigern.
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cloud, oracle marketing cloud, marketing cloud, modern marketing, social marketing
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2015
Finden Sie in diesem eBook heraus wie das digitale Zeitalter die Vertriebs- und Marketinglandschaft revolutioniert hat.
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social media, social selling, the value of social selling, social selling solutions, sales leader
    
Oracle
White Paper Published By: gyro     Published Date: Sep 10, 2015
Showing a softer side of manufacturing is winning over executives, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the standard manufacturing marketing approach would indicate that hard elements are more compelling, this new research suggests that the opposite is true: A significant majority of business leaders are moving to a more innate approach to decision-making, trusting their gut and relying on “soft” factors, such as company culture, reputation and level of trust, to help them make decisions.
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decision-making, company culture, reputation, emotion, strategy
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
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cmo, marketing executives, marketers, marketing capabilities, growth
    
gyro
White Paper Published By: gyro     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
Tags : 
line of business, lob, future of it, emerging marketing, internet marketing
    
gyro
White Paper Published By: Cision     Published Date: Sep 10, 2015
Why Social Media In Retail?
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social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
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social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
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social engagement, social media analytics, social media integration, social media listening, search marketing
    
Cision
White Paper Published By: Marketo     Published Date: Sep 09, 2015
This guide will take you through mobile marketing from A to Z.
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marketo, mobile marketing, mobility, mobile marketing strategy, mobile apps
    
Marketo
Case Study Published By: Marketo     Published Date: Sep 09, 2015
This report reveals how European marketing executives view the future.
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marketing, the future of marketing professionals, european marketing executives, key transformations of marketing, technology
    
Marketo
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