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White Paper Published By: Marketo     Published Date: Nov 23, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app.
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marketo, mobile marketing, guide, strategy, mobile app
    
Marketo
White Paper Published By: Marketo     Published Date: Nov 23, 2015
CRM lead management matures amid strong user interest and a more complex vendor environment.
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marketo, gartner, magic quadrant, crm, lead management
    
Marketo
White Paper Published By: Lifesize     Published Date: Nov 23, 2015
Jemandem von Angesicht zu Angesicht gegenüberzusitzen, übersteigt die Wirkung einer Audiokonferenz oder einer E-Mail. Doch die Möglichkeit, den Videoanruf später zu präsentieren und mit anderen Teams innerhalb des Unternehmens oder auch extern teilen zu können, stellt diese Technologie auf eine ganz neue Stufe. Erfahren Sie, wie die Aufzeichnung von Videokonferenzen und das Teilen ganz neue Möglichkeiten der Zusammenarbeit eröffnet.
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video conferencing, video recording, hd video recording, benefits of video recording, video recording and sharing
    
Lifesize
White Paper Published By: TheMarketingScope     Published Date: Nov 19, 2015
In this white paper, we will provide an overview of the present state of mobility in the enterprise and identify loopholes and key areas of concern for the Public Sector.
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byod, mobile devices, mobile workers, smartphones, mobile computing
    
TheMarketingScope
Webinar Published By: LogMeIn     Published Date: Nov 17, 2015
In this webinar, sales strategist, speaker and author, Jill Konrath shares: - Numerous ways to use quick, ad hoc online meetings. - How to leverage online meetings to speed up sales cycles and close more deals. - Strategies that savvy sellers use to make them an over-the-top success.
Tags : 
online sales, online meetings, webinar, sales strategies, logmein
    
LogMeIn
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing
    
Adobe
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your Media & Entertainment organization is at using advanced analytics to deliver differentiated customer experiences.
Tags : 
ibm, media, entertainment, assessment, analytics
    
IBM
White Paper Published By: IBM     Published Date: Nov 11, 2015
Discover how proficient your telecommunication organization is at using advanced analytics to increase revenue and keep customers happy.
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ibm, telecommunications, analytics, marketing, internet marketing
    
IBM
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
Tags : 
7 trends in digital asset use, create content, manage content, delivery content, omptimise content
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : 
dam, digital asset management, digital assets, key considerations when choosing dam, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
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trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence
    
Adobe
White Paper Published By: Sitecore     Published Date: Nov 10, 2015
This new report outlines the must-have functionality to look for in a content management system so you’re able to deliver customer experiences with agility and precision. It explains the evolving definition of “web content management” and charts nine key capabilities to investigate.
Tags : 
wcm, mobile, marketing, cloud, cms
    
Sitecore
White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this whitepaper you will learn how artificial intelligence can automatically interpret and respond to emails from leads.
Tags : 
conversica, sales leads, leads, lead nurturing, intelligence
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In “Best Practices for Sales Development: Turning Leads into Opportunities,” Conversica and Five9, a cloud contact center software firm, share real-world metrics, strategies and resources for businesses ready to evolve to the next stage.
Tags : 
conversica, sales pipeline, sales opportunity, leads, lead nurturing
    
Conversica
White Paper Published By: Adobe     Published Date: Nov 06, 2015
Hoje, oferecer um produto melhor não é suficiente. Um atendimento melhor ao cliente também não. Na verdade, muitas formas utilizadas pelas empresas para se diferenciar no passado não funcionam mais. A tecnologia nivelou o cenário competitivo.
Tags : 
tecnologia, design, digitalmente, mercado, email marketing
    
Adobe
White Paper Published By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
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advocate marketing, influitive, b2b, strategy, crm
    
Influitive
White Paper Published By: Influitive     Published Date: Nov 04, 2015
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
Tags : 
b2b, influitive, customer experience, advocacy marketing, marketing
    
Influitive
White Paper Published By: Influitive     Published Date: Nov 04, 2015
A how-to guide for taking your customer referral program from desperate and awkward to downright irresistible.
Tags : 
customer referral, influitive, leads, b2b, referrals
    
Influitive
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