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White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : 
ibm, analytics, energy, utilities, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : 
ibm, energy, analytics, utility, customer experience
    
IBM
White Paper Published By: QuickPivot     Published Date: Jan 28, 2016
How do marketers appropriately identify, score, and employ behavior breadcrumbs when ever-growing complex digital paths, intentions, channels, and devices fragment our view of the customer?
Tags : 
quickpivot, cross-channel, consumer behavior, marketing attribution, marketing solutions
    
QuickPivot
White Paper Published By: QuickPivot     Published Date: Jan 28, 2016
As our framework for channels and devices continues to broaden, so, too, does the strategy and technology stack needed to deliver the right content.
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quickpivot, iot, content strategy, omnichannel, multichannel
    
QuickPivot
Webinar Published By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
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real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast
White Paper Published By: IBM     Published Date: Jan 22, 2016
The Internet of Things (IoT) presents both huge opportunities and huge challenges to the developers of tomorrows 'always-connected' products.
Tags : 
ibm, agile, product, development, iot
    
IBM
White Paper Published By: IBM     Published Date: Jan 21, 2016
Take this assessment, designed specifically for communication service providers, to find out how effective your organization is at harnessing the power of big data and analytics to drive excellence across your organization.
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ibm, telecommunications, analytics, marketing, business technology
    
IBM
White Paper Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising
    
AdRoll
White Paper Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data
    
AdRoll
Webinar Published By: Uberflip     Published Date: Jan 20, 2016
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
Tags : 
uberflip, content, engagement, content, opt-in
    
Uberflip
Webinar Published By: Uberflip     Published Date: Jan 20, 2016
In this presentation, SnapApp’s Vanessa Porter joins us for a discussion on how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
Tags : 
uberflip, content, engagement, snapapp, content
    
Uberflip
White Paper Published By: IBM     Published Date: Jan 20, 2016
To succeed in the digital era, you have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape. You have to be quick and adaptable.
Tags : 
ibm, cmo, challenge, business, roi
    
IBM
White Paper Published By: Uberflip     Published Date: Jan 20, 2016
Content marketing is tough. But it doesn't have to hurt.
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uberflip, b2b, content marketing, emerging marketing, social media
    
Uberflip
White Paper Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : 
uberflip, data, marketing, content, content marketing
    
Uberflip
White Paper Published By: Uberflip     Published Date: Jan 19, 2016
The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they’re going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content’s performance when no one can find your content in the first place?
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uberflip, content, engagement, content, discoverability
    
Uberflip
White Paper Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Tags : 
adobe, creative, design, brands, culture
    
Adobe
Case Study Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
Tags : 
search marketing, email marketing, website development, emerging marketing, social media
    
Wyng
White Paper Published By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
Tags : 
search marketing, email marketing, website development, emerging marketing, social media
    
Wyng
Webinar Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
Tags : 
inbox placement, email marketing, email marketing roi, real time email marketing, search marketing
    
eDataSource
White Paper Published By: Anaplan     Published Date: Jan 08, 2016
Read this white paper to discover seven common reasons companies are replacing their spreadsheets with a true enterprise planning platform.
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anaplan, spreadsheets, finance planning, budget, accounting
    
Anaplan
White Paper Published By: IBM     Published Date: Jan 07, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
Tags : 
ibm, gartner, web, content management, digital strategy
    
IBM
White Paper Published By: IBM     Published Date: Jan 07, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps.
Tags : 
ibm, gartner, horizontal portals, magic quadrant, digital
    
IBM
White Paper Published By: IBM     Published Date: Jan 07, 2016
As marketing, commerce, and customer service continue to shift to digital channels — and as an increasingly greater share of an organization's revenue comes from digital business — organizations have become acutely aware of the need for an integrated digital experience platform.
Tags : 
ibm, cloud, digital, business value, experience platform
    
IBM
White Paper Published By: Act-On     Published Date: Jan 07, 2016
Happy, engaged, and loyal customers lead to a strong business - and more opportunities for growth. Keeping track of customer engagement will set your company up for long-term success. Marketing automation can help you uncover the story of how your customer interacts digitally with your brand, your content, and the people in your company, throughout the entire lifecycle. Our 8-step guide will walk you through the steps needed to build quality, lasting relationships with your customers.
Tags : 
customer engagement, marketing automation, customer lifecycle, crm, internet marketing
    
Act-On
White Paper Published By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
Tags : 
b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe
    
Sponsored by Adobe and Salesforce
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Sub-Categories: Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing

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