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White Paper Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click
    
Marketo
White Paper Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data
    
Revana
White Paper Published By: Cision     Published Date: Jul 08, 2016
Social. Emails. Blogs. Brands have more ways than ever to reach customers, yet your brand, your competitors, mom-and-pop shops and Fortune 500s fiercely compete for media coverage. What gives?
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cision, media coverage, public relations, brands, emerging marketing
    
Cision
White Paper Published By: Equinix     Published Date: Jul 08, 2016
The media and entertainment (M&E) industry is being disrupted not only by the massive amounts of media content being consumed, but also by the “technology evolution” of new digital media formats and iterations of TV-top and handheld devices.
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media cloud system, media content, content management, content media, content management systems
    
Equinix
White Paper Published By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cision’s Media Research Team, Cision’s State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile
    
Cision
Case Study Published By: Equinix     Published Date: Jul 07, 2016
Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.
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content management, content on demand, equinix, content, content management systems
    
Equinix
Case Study Published By: Equinix     Published Date: Jul 06, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
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customer experience, customer relationship, content management, content digital media, content management systems
    
Equinix
White Paper Published By: Equinix     Published Date: Jul 06, 2016
This white paper explores a new interconnection-driven paradigm to help M&E companies improve media content creation, management and distribution workflow efficiencies, develop higher quality products faster, scale their global reach and give the viewing public what they want, when they want it — all at reduced costs.
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media cloud system, media content, content management, content media, content management systems
    
Equinix
White Paper Published By: Adobe     Published Date: Jul 04, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
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content, content management, customer experience, customer interaction, content management systems
    
Adobe
White Paper Published By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
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multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing
    
Adobe
White Paper Published By: Monotype     Published Date: Jun 16, 2016
Read Monotype’s latest white paper to learn: - User interface and technology considerations at each stage of the Product Maturity Model - How using advanced font technologies in early stages can lay the groundwork for smoother transitions and advanced product features - The difference between scalable fonts and bitmap fonts
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monotype, spark, font, product maturity model, product maturity
    
Monotype
White Paper Published By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
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adobe, marketing, cross-channel marketing, customer interaction, contextual marketing
    
Adobe
Case Study Published By: Diligent     Published Date: Jun 15, 2016
When it comes to gambling, whether online or on the high street, William Hill is one of the world’s leading players. Employing nearly 16,000 people, the company has offices in the UK, USA, Australia and Gibraltar and offers betting to meet the needs of diverse customers: on the phone, online or in one of more than 2,300 licensed betting offices. William Hill has been a Diligent Boards™ client since 2013.
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board meeting, online meetings, meetings, diligent, webinars & web conferencing
    
Diligent
White Paper Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media
White Paper Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
White Paper Published By: Trapit     Published Date: Jun 02, 2016
To jump-start their social selling efforts, many companies turn to LinkedIn Sales Navigator. This ebook explains how you can extend the value of your Sales Navigator investment. Get answers to questions like: - What are the best practices for using Sales Navigator? - Which features should my sales team use? - What are some of the shortcomings of Sales Navigator? - How do I overcome those shortcomings and create a comprehensive social selling strateg
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linkedin, linkedin sales navigatior, social sales, social selling, social media
    
Trapit
White Paper Published By: Trapit     Published Date: Jun 02, 2016
In this book, you will find tips on: - Understanding your objectives and assessing your team's readiness - Assigning roles for your program - Developing a content strategy for sales - Training your team - Assessing your social selling program's progress
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
White Paper Published By: Trapit     Published Date: Jun 02, 2016
To be successful, sometimes you need to be pointed in the right direction. That’s where our cheat sheet comes in. It answers your burning questions – like these: - Why do sales reps need social selling? - What are the ground rules for social selling? - How do you set up your social profiles to attract buyers? - How do you write tweets and LinkedIn updates that will spark engagement? - How do you find your buyers on social networks?
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
White Paper Published By: Plantronics     Published Date: May 20, 2016
This white paper reveals seven necessary technologies to help ensure end users can take full advantage of web conferencing, from wherever they happen to be.
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web conference, technology, web meetings, web conferencing, online conference
    
Plantronics
White Paper Published By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
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content marketing, marketing strategy, distribution channel, roi, content management systems
    
Blue Valley Telemarketing
White Paper Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices
    
CMO.com
White Paper Published By: CMO.com     Published Date: May 10, 2016
Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.
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consumer management, business management, best practices, digital commerce, internet marketing
    
CMO.com
White Paper Published By: CMO.com     Published Date: May 10, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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digital marketing, content management, marketing, retail, financial management
    
CMO.com
White Paper Published By: Main Street Hub     Published Date: May 06, 2016
This guide will help improve your social media presence by learning how to attract more customers on websites like Facebook, Twitter, Yelp, Google+, and more.
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local business, small business, business owner, social media for business, twitter
    
Main Street Hub
White Paper Published By: Main Street Hub     Published Date: May 06, 2016
Learn best practices to engage with current and potential customers on your Facebook business page!
Tags : 
local business, small business, business owner, social media for business, twitter
    
Main Street Hub
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Sub-Categories: Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing

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