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Interactive/PR Agencies

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White Paper Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Tags : 
behavioral marketing, user-centered design, content personalization, conversion testing, targeting
    
[x+1]
White Paper Published By: OgilvyOne     Published Date: Jan 22, 2007
As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize "good" branding.
Tags : 
email marketing, newsletter design, email design, branding, brand
    
OgilvyOne
White Paper Published By: OgilvyOne     Published Date: Jan 22, 2007
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
Tags : 
email marketing, newsletter design, deliverability, engagement, ogilvyone
    
OgilvyOne
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