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White Paper Published By: iProspect     Published Date: May 20, 2008
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
Tags : 
iprospect, blended search results, search marketing, search engine optimization, seo
    
iProspect
White Paper Published By: Catalyst SF     Published Date: May 05, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
Tags : 
game, gaming, video game, video gamings, catalyst
    
Catalyst SF
White Paper Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
Tags : 
catalyst, mobile marketing, mobile, cell, cell phone
    
Catalyst SF
White Paper Published By: WebMetro     Published Date: Mar 24, 2008
Regardless of your budget, website owners and marketers have an abundance of resources available when it comes to Search Engine Marketing (SEM). Maneuvering through those resources and determining what aptly works for your company is the tricky part.
Tags : 
search marketing, sem, seo, webmetro, search marketing agencies
    
WebMetro
White Paper Published By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
Tags : 
downloadable video, downloadable media, video, catalyst, catalyst sf
    
Catalyst SF
White Paper Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
Tags : 
pay per click, search engine marketing, web analytics, online marketing, web marketing
    
Engine Ready
Case Study Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
Tags : 
pay per click, search engine marketing, web analytics, online marketing, web marketing
    
Engine Ready
White Paper Published By: Concep     Published Date: Mar 26, 2007
It's a long-debated question: is email marketing an art or a science? The answer may surprise you.  Download this paper now to learn more.
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email marketing, enewsletters, enewsletter, newsletter design, deliverability
    
Concep
White Paper Published By: Medium Blue     Published Date: Jan 29, 2007
If you are looking to partner with a search engine optimization company, it’s important that you choose a firm you can trust. Many search engine optimization companies today use tactics that are questionable and that can lead to your site getting penalized by the major search engines. In this article, you will be given several important questions to ask any SEO firm that you are considering, and learn how to interpret the answers you are given.
Tags : 
search marketing, search engine optimization, outsourcing, seo firms, seo firm
    
Medium Blue
White Paper Published By: Medium Blue     Published Date: Jan 29, 2007
Two of the most popular methods a company can use for online marketing are organic search engine optimization and pay-per-click advertising - and these are often used in tandem. Learn more about the pros and cons of each of these methods.
Tags : 
search marketing, search engine optimization, pay per click marketing, search engine / directory submission, medium blue
    
Medium Blue
White Paper Published By: Medium Blue     Published Date: Jan 29, 2007
Learn about the ways in which a quality SEO firm can protect your time and your brand, from providing in-house copywriting to managing implementation.
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search marketing, medium blue, search engine marketing, search engine optimization, seo firm
    
Medium Blue
White Paper Published By: Medium Blue     Published Date: Jan 29, 2007
Learn how an organic SEO firm works with site content instead of manipulating technical loopholes, attracts links instead of utilizing linking schemes, strives to make a website a valuable resource, and learns from the search engines rather than learning how to exploit them.
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organic seo, search marketing, search engine optimization, medium blue, search marketing agencies
    
Medium Blue
White Paper Published By: Medium Blue     Published Date: Jan 29, 2007
As the Internet becomes a valuable marketing tool, many organizations are hiring a search engine optimization company in order to help increase their online exposure. Unfortunately, there are many errors that those same organizations often make that sabotage the efforts of the search engine optimization firm that they have chosen to work with. 
Tags : 
search engine optimization, search marketing, outsourcing, outsource, seo firm
    
Medium Blue
White Paper Published By: iDirect     Published Date: Jan 29, 2007
This article is the third and final part of a series designed to help you find a search engine optimization company that is worthy of your trust. In this installment, you will learn questions to ask search engine optimization companies in order to assess the business assurances that they have made.
Tags : 
search engine optimization, search marketing, seo, seo firm, seo firms
    
iDirect
White Paper Published By: iDirect     Published Date: Jan 29, 2007
In this article, the second of a three-part series, readers will learn key questions that can be asked to determine the competence of any search engine optimization company that they are considering. This article can serve as a valuable resource for those researching search engine optimization companies.
Tags : 
search marketing, search engine optimization, seo, seo firm, seo firms
    
iDirect
White Paper Published By: iDirect     Published Date: Jan 29, 2007
Many people may not be aware of SEO’s usefulness is in business to business marketing or what a valuable marketing tool SEO can be in general.  Learn more about why B2B companies can benefit from using SEO as a key marketing tool.
Tags : 
search marketing, search engine marketing, search engine optimization, seo firms, seo firm
    
iDirect
White Paper Published By: iDirect     Published Date: Jan 29, 2007
With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.
Tags : 
search marketing, search engine optimization, seo, competitive analysis, seo firms
    
iDirect
White Paper Published By: iDirect     Published Date: Jan 29, 2007
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix.  They are the people on the front lines of the organization - the ones who deal with prospects and customers every day.
Tags : 
seo, search marketing, search engine optimization, seo firm, seo firms
    
iDirect
White Paper Published By: iDirect     Published Date: Jan 29, 2007
There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.
Tags : 
medium blue, seo firms, seo companies, seo company, seo firm
    
iDirect
White Paper Published By: [x+1]     Published Date: Jan 24, 2007
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Tags : 
conversion testing, website analytics, analytics, user-centered design, conversion analysis
    
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White Paper Published By: [x+1]     Published Date: Jan 24, 2007
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
Tags : 
online ad sale, ad sales, online ad sales, ad serving, graphical/cpm
    
[x+1]
White Paper Published By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Tags : 
behavioral marketing, user-centered design, content personalization, conversion testing, targeting
    
[x+1]
White Paper Published By: Response Media     Published Date: Jan 23, 2007
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
Tags : 
email marketing, deliverability, list buying, list rental, email addresses
    
Response Media
White Paper Published By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Tags : 
customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing
    
Response Media
White Paper Published By: OgilvyOne     Published Date: Jan 22, 2007
As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize "good" branding.
Tags : 
email marketing, newsletter design, email design, branding, brand
    
OgilvyOne
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Sub-Categories: Interactive/PR Agencies, Search Marketing Agencies, Traditional Agencies

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