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White Paper Published By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
Tags : 
google analytics, pure visibility, goal funnel, conversion, conversion funnel
    
Pure Visibility, Inc.
White Paper Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
Tags : 
interactive, marketing strategy, leapfrog, leap frog, interactive agency
    
LeapFrog Interactive
White Paper Published By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
Tags : 
leapfrog, social, social marketing, social networking, smm
    
LeapFrog Interactive
White Paper Published By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
Tags : 
adobe, experiências digitais, forrester, search marketing, email marketing
    
Adobe
White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : 
adobe, digital trends, econsultancy, monitization, engagement
    
Adobe
White Paper Published By: Aberdeen Group     Published Date: Nov 13, 2015
This report examines the pressing need to break down data silos due to the damage they cause to analytical initiatives and user engagement. Read this report to find out more.
Tags : 
customer acquisition, marketing leads, marketing challenges, marketing messages, contact management
    
Aberdeen Group
White Paper Published By: Sitecore     Published Date: Sep 10, 2015
Web CMS is only one type of technology that you need to deliver this excellent customer experience. This white paper explains how to: - Produce greater ROI - Increase conversions - Produce higher revenues - Give greater lifetime customer value
Tags : 
digital, cms, customer service, conversions, sitecore
    
Sitecore
White Paper Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan
    
Meltwater
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : 
cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, advertising agencies
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : 
measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending, email marketing
    
Adobe
White Paper Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
Tags : 
social media, digital marketing, agency, hiring an agency, branding
    
Oracle
White Paper Published By: Turn     Published Date: Mar 13, 2013
Advertising: Bridging TV & Internet
Tags : 
digital marketing, multichannel marketing, advertising, television advertising, internet advertising
    
Turn
White Paper Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
Tags : 
cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing, advertising agencies
    
Turn
White Paper Published By: Turn     Published Date: Mar 13, 2013
5 Reasons to Care About 10 Milliseconds
Tags : 
real-time bidding, media strategy, digital marketing, advertising agencies, internet marketing
    
Turn
White Paper Published By: Turn     Published Date: Mar 13, 2013
3 Keys to Look-Alike Modeling
Tags : 
look-alike modeling, targeting, predictive modeling, predictive models, advertising strategy
    
Turn
White Paper Published By: Oracle     Published Date: Mar 06, 2013
Getting sales territories and their associated incentive compensation plans perfect is a challenge even for the most seasoned of sales executives.
Tags : 
oracle, crm, data vs instinct, sales performance, advertising agencies
    
Oracle
White Paper Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : 
web design, marketing strategy, mobile marketing, web strategy, advertising agencies
    
Bridgeline Digital
White Paper Published By: Bronto     Published Date: Jan 03, 2013
In light of the increasing use of preview panes, filters and the default blocking of images in popular email clients such as Outlook, Gmail and AOL, Bronto has outlined design best practices that will help you successfully reach your audience.
Tags : 
esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
Tags : 
esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
Tags : 
esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Bronto     Published Date: Jan 03, 2013
If you're an online merchant, finding the right long-term Email Service Provider (ESP) is absolutely critical to your success. Your revenue depends on it!
Tags : 
esp, email marketing, retail, automation, automated
    
Bronto
White Paper Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones
    
Semcasting
Webinar Published By: Oracle     Published Date: Dec 07, 2012
Oracle Fusion Free Live Webinar
Tags : 
oracle, crm, free webinar, cloud service, oracle fusion
    
Oracle
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Sub-Categories: Interactive/PR Agencies, Search Marketing Agencies, Traditional Agencies

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