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White Paper Published By: Solvate     Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
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freelancers, hiring online, crowdsourcing, outsourcing, odesk
    
Solvate
White Paper Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
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mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
White Paper Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media
    
Eloqua
White Paper Published By: IBM Software     Published Date: Aug 02, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
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ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: G+     Published Date: Jun 07, 2011
What do former execs from HP, PepsiCo Global Foods, and GE Water think about Medical Device innovation? Download this white paper to view the top takeaways from GLG's Best Practices in R&D for Medical Device Innovation panel.
Tags : 
g+ content, glg, best practices, r&d, medical device
    
G+
White Paper Published By: IBM Software     Published Date: May 24, 2011
This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.
Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence
    
IBM Software
White Paper Published By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
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ibm, business analytics, data analysis, performance management, customer
    
IBM Software
White Paper Published By: G+     Published Date: May 17, 2011
Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.
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gerson lehrman group, orphan drug, regulatory challenges, drug development, commercialization
    
G+
White Paper Published By: G+     Published Date: May 17, 2011
The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.
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gerson lehrman group, online focus group, oncologist, e-detailing, online network
    
G+
White Paper Published By: G+     Published Date: May 17, 2011
Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.
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gerson lehrman group, best practices, emerging markets, business, interactive/pr agencies
    
G+
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
Download our Localization Kit guide to learn best practices in localization kit development.
Tags : 
jonckers, localization service provider, lsp, software, graphics
    
Jonckers
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
In this whitepaper, we will discuss: 5 Important Questions to Ask Yourself to Determine Need; Supplier Dependency; Time to Market; Cost Tolerance; Risk and more!
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jonckers, strategic sourcing, project timelines lsp, localization, project management
    
Jonckers
White Paper Published By: Jonckers     Published Date: Apr 11, 2011
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.
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jonckers, multilingual product content, value chain, machine translation, localization
    
Jonckers
White Paper Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing
    
Adobe
White Paper Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data
    
Pardot LLC
White Paper Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
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pardot, best practices, web marketing value, marketing automation tool, landing page
    
Pardot LLC
White Paper Published By: IBM Software     Published Date: Feb 11, 2011
Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage.
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ibm cognos, customer intimacy imperative, customer acquisition, relationship development, interactive/pr agencies
    
IBM Software
White Paper Published By: Adobe     Published Date: Feb 02, 2011
Dissatisfied Customers Take Their Money Elsewhere. View this complimentary analyst paper on best practices for customer experience management.
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adobe, online customer experience management, loyalty, business buying process, user experience
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
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adobe, online customer experience, roi, interactive/pr agencies, interactive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
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adobe, online customer experience 2010, voice of the customer, voc, interactive/pr agencies
    
Adobe
Case Study Published By: Infor     Published Date: Jan 06, 2011
The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.
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infor, bell cananda, crm application, interaction, customer service representatives
    
Infor
Case Study Published By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
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infor, cds global, interaction advisor, real-time customer profile, analytics and business rules
    
Infor
White Paper Published By: Infor     Published Date: Jan 06, 2011
Strategies for growth and loyalty in multi-channel customer-oriented organizations.
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infor, customer loyalty, customer interaction, customer relationship management, crm
    
Infor
Webinar Published By: Infor     Published Date: Jan 06, 2011
You need a path through this madness.In this recorded webicast, Steve Muran will take you through a case study of how he methodically built and managed a cross-enterprise, multichannel program that deepened the customer wallet share. Steve will discuss the why, where, and how his lead generation capabilities made customer cross-sell, up-sell, and retention easier by highlighting the critical importance of customer data and analytics.
Tags : 
infor, cross-enterprise, lead generation, retention, customer data and analytics
    
Infor
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Sub-Categories: Interactive/PR Agencies, Search Marketing Agencies, Traditional Agencies

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