This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.

This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.

In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.

This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.

An infograph showing how the changes in business trends can create a conflict between Sales and IT

Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?

Download this whitepaper to learn about a revolutionary concept in advertising service for small business.

In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.

Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.

In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.

Creativity is the key to corporate success however time is the main constraint. This paper investigates further and provides 4 methods to help free the creative

Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.

Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.

Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.

Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.

Understand the impact of social media in Born Sinner vs Yeezus on same day album release.

This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.

Download this case study to view this survey that shows providing food at work improves employee satisfaction and collaboration.

Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.

In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.

4 ways to turn reps into top performers

3 secrets behind aligning employees to company strategy

Watch this demo and learn how to use GoldMine to help you manage your most precious asset, your business relationships--now on the iPad and iPhone

Whether you have a formal food program or only cater occasional meetings, the true cost of providing food for the office is much larger than simply the cost of the food. Online ordering and billing services can help address each of these issues.