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White Paper Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
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ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
White Paper Published By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
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byoa trend, logmein, joinme, online meetings, painpoints with online meetings
    
LogMeIn
White Paper Published By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.
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yext, seo, marketing, search engine optimization, duplicate business listings
    
Yext
White Paper Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : 
commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe
White Paper Published By: LogMeIn     Published Date: Jul 18, 2014
An infograph showing how the changes in business trends can create a conflict between Sales and IT
Tags : 
bring your own app, conflict between sales and it, cloud based meetings, logmein, interactive/pr agencies
    
LogMeIn
White Paper Published By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media
    
Adobe
White Paper Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding
    
Bizmago
White Paper Published By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
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rmg networks, digital video advertising, ooh, media planners, media buyers
    
RMG Networks
White Paper Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers
    
Marketo
Webinar Published By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis
    
Crimson Hexagon
White Paper Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages
    
Marketo
White Paper Published By: AtTask EMEA     Published Date: Mar 05, 2014
Creativity is the key to corporate success however time is the main constraint. This paper investigates further and provides 4 methods to help free the creative
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productivity, creativity, marketing, advertising, best practices
    
AtTask EMEA
White Paper Published By: Adobe     Published Date: Oct 15, 2013
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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social marketing, forrester, social, listening, reach
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 15, 2013
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.
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paid media, advertising, optimizing, adobe, adobe media optimizer
    
Adobe
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing
    
Crimson Hexagon
Case Study Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
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wom, word of mouth, social media conversation, online conversation, earned media
    
Crimson Hexagon
White Paper Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics
    
TruSignal
Case Study Published By: Seamless     Published Date: Mar 29, 2013
Download this case study to view this survey that shows providing food at work improves employee satisfaction and collaboration.
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food, fuel, productive, office, improve
    
Seamless
White Paper Published By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
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social business, business, organizations, social media, workforce productivity
    
IBM
White Paper Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
Tags : 
deep dive, rules of engagement, rules of digital engagement, new rules, act on
    
Act-On
White Paper Published By: Jive     Published Date: Mar 14, 2013
4 ways to turn reps into top performers
Tags : 
jive, jive software, content-centric, social tools, advertising agencies
    
Jive
White Paper Published By: Jive     Published Date: Mar 14, 2013
3 secrets behind aligning employees to company strategy
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jive, jive software, strategic alignment, social software, traditional agencies
    
Jive
Webinar Published By: GoldMine     Published Date: Feb 28, 2013
Watch this demo and learn how to use GoldMine to help you manage your most precious asset, your business relationships--now on the iPad and iPhone
Tags : 
social media tools, social media integration, goldmine, facebook, linkedin
    
GoldMine
White Paper Published By: Seamless     Published Date: Feb 26, 2013
Whether you have a formal food program or only cater occasional meetings, the true cost of providing food for the office is much larger than simply the cost of the food. Online ordering and billing services can help address each of these issues.
Tags : 
food, cater, meetings, cost, seamless
    
Seamless
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Sub-Categories: Interactive/PR Agencies, Search Marketing Agencies, Traditional Agencies

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